Training Event

Training Event
Social Media Masterclass Series: Social Media Platform Techniques

Social Media Masterclass Series: Social Media Platform Techniques

@ Edinburgh Chamber of Commerce 40 George Street Edinburgh MIDLOTHIAN None EH2 2LE

22nd February, 2019 09:30-12:30 Training 95.00-135.00
This 5 part social media training series is designed to help to you master social media planning and activity across all platforms by using a high-growth approach.

Book the series to claim 50% off your 5th module! (must email training@edinburghchamber.co.uk to redeem)

Course Outcomes
  • Achieve results in marketing, advertising and business development by mastering current techniques on social media
  • Create a focused and achievable marketing strategy for your business
  • Learn the shortcuts and tips to improve your social media knowledge and efficiency
  • Gain a deeper knowledge of Facebook, LinkedIn, Instagram, Youtube, Twitter, Google+ and more
  • Learn how to manage a crisis / incident on social media, using a comprehensive "prepare, avoid and deliver" approach
Course Outline 

Session 1: Marketing Strategy and Content Planning

Session 2: Content Creation, Delivery, Advertising and Analysis

Session 3: Social Media Platform Specific Techniques

From the previous 2 sessions we assess the most popular platforms that you wish to gain deep knowledge of (from the attendees in the room).

Each platform will be analysed in a way that is most relevant to your customers. Highlighting the approaches learned in the previous session showing how and when to deliver to gain the best traction (CTA - Call-To-Action)

Session 4: LinkedIn for Sales and Business Development

Session 5: Crisis and Incident Management on Social Media

Trainer Information

Digital Marketing Director and Planner for web based marketing and communication company Social Tailor. Colin has been working in digital marketing and advertising since 2001. In 2005 he worked on Myspace pages for EMI and Universal Records. 

Colin created a world first in social media by developing a social network that alleviated traffic congestion and in 2008 went on to develop Facebook applications for Trip Advisor.  In 2009 he spent time in Las Vegas with Zappos.com, he developed a Twitter tool called Tweetabits: the location based, lead generator for business. Since 2010 Colin has been delivering social media strategy, content planning and advertising as well as providing ‘War Room’ project management for incidents on social media.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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