Training Event

Training Event
LinkedIn Masterclass: The Complete Guide to Personal and Business Development

LinkedIn Masterclass: The Complete Guide to Personal and Business Development

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

21st March, 2019 09:30-16:30 Training 195.00-250.00
This workshop is designed to ensure that you are in the best position to harness the power and opportunities of LinkedIn for you and your business. 

As this is a practical workshop which includes learning the theory and putting it into practice so you will need to bring your laptop and LinkedIn log in details. 


Course Outcomes
  • You will learn out how to market yourself, increase your visibility and reputation from LinkedIn.
  • You will learn how to develop new business opportunities from LinkedIn.
  • To will learn how to use LinkedIn marketing tools to target your audience, build a brand and generate leads cost-effectively.
  • You will learn how to measure your success on LinkedIn and optimise future marketing activity.
  • You will have initiated some of the learnings in the practical session.
Course Outline

You will find out how to market yourself, increase your visibility and reputation and how to develop new business opportunities. If you are representing a business you will also find out how to use LinkedIn marketing tools to target your audience, build a brand and generate leads cost-effectively.

Morning session
•             LinkedIn; why it’s important
•             Creating a profile to market and sell
•             Advantages and disadvantages for basic versus premium accounts
•             LinkedIn best practice with case studies

Afternoon Session
•             Identifying Groups to engage and target prospects
•             Advanced search for market intelligence and targeting
•             Developing and utilising Company Pages with case studies
•             LinkedIn marketing tools to promote your business and generate leads with case studies
 
 
Trainer Profile

Founder of Edinburgh’s The Marketing Mentor, strategist and trainer Ann Robb combines up-to-the-minute expertise in digital marketing and social media with an extensive, 20-year background in traditional marketing and entrepreneurship. As the Marketing Mentor, Ann uses her expertise to guide corporates and start-ups in how to focus investment in marketing for the maximum possible return.

She is evangelical about the power and possibilities of LinkedIn, which she believes is “the world’s best B2B social media platform”. Her own research confirms that people are aware of the potential of LinkedIn for business development but that most don’t know how to use it properly. Ann’s mission is to put this right with her LinkedIn training, which has been described as “excellent, providing useful tips and advice gleaned from her real passion for the subject”.

Follow Ann on LinkedIn
"Ann's LinkedIn training workshop was excellent, providing useful tips and advice gleaned from her real passion for the subject. As well as being informative there was also great, practical advice that I'll use and pass on to my colleagues - highly recommended." Catriona Love, Condies Accountants.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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