Training Event

Training Event
Social Media Masterclass Series: Marketing Strategy and Content Planning

Social Media Masterclass Series: Marketing Strategy and Content Planning

@ Edinburgh Chamber of Commerce 40 George Street Edinburgh MIDLOTHIAN None EH2 2LE

1st February, 2019 09:30-12:30 Training 95.00-135.00
This 5 part social media training series is designed to help to you master social media planning and activity across all platforms by using a high-growth approach.

Book the series to claim 50% off your 5th module! (must email training@edinburghchamber.co.uk to redeem)

Course Outcomes
Achieve results in marketing, advertising and business development by mastering current techniques on social media
Create a focused and achievable marketing strategy for your business
Learn the shortcuts and tips to improve your social media knowledge and efficiency
Gain a deeper knowledge of Facebook, LinkedIn, Instagram, Youtube, Twitter, Google+ and more
Learn how to manage a crisis / incident on social media, using a comprehensive "prepare, avoid and deliver" approach

Course Outline 

Session 1: Marketing Strategy and Content Planning 

You will leave with an content calendar and an approach unique to you.

A comprehensive session to help you create consistent and successful social content that delivers results you have planned for. This session has a practical element that will allow you to consider the business you work in and the steps you need to take in order to succeed.  Be prepared to leave with homework and a practical approach to use in your business.

Each session is tailored to those in the room.

Session 2: Content Creation, Delivery, Advertising and Analysis

Session 3: Social Media Platform Specific Techniques

Session 4: LinkedIn for Sales and Business Development

Session 5: Crisis and Incident Management on Social Media

Trainer Profile

Digital Marketing Director and Planner for web based marketing and communication company Social Tailor. Colin has been working in digital marketing and advertising since 2001. In 2005 he worked on Myspace pages for EMI and Universal Records. 

Colin created a world first in social media by developing a social network that alleviated traffic congestion and in 2008 went on to develop Facebook applications for Trip Advisor.  In 2009 he spent time in Las Vegas with Zappos.com, he developed a Twitter tool called Tweetabits: the location based, lead generator for business. Since 2010 Colin has been delivering social media strategy, content planning and advertising as well as providing ‘War Room’ project management for incidents on social media.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here