Training Event

Training Event
Social Media Masterclass Series: Content Creation, Delivery, Advertising & Analysis

Social Media Masterclass Series: Content Creation, Delivery, Advertising & Analysis

@ Edinburgh Chamber of Commerce 40 George Street Edinburgh MIDLOTHIAN None EH2 2LE

8th February, 2019 09:30-12:30 Training 95.00-135.00
This 5 part social media training series is designed to help to you master social media planning and activity across all platforms by using a high-growth approach. 


Book the series to claim 50% off your 5th module! (must email training@edinburghchamber.co.uk to redeem)

Course Outcomes
  • Achieve results in marketing, advertising and business development by mastering current techniques on social media
  • Create a focused and achievable marketing strategy for your business
  • Learn the shortcuts and tips to improve your social media knowledge and efficiency
  • Gain a deeper knowledge of Facebook, LinkedIn, Instagram, Youtube, Twitter, Google+ and more
  • Learn how to manage a crisis / incident on social media, using a comprehensive "prepare, avoid and deliver" approach

Course Outline 

Session 1: Marketing Strategy and Content Planning

Session 2: Content Creation, Delivery, Advertising and Analysis

From your chosen examples of favourite adverts we dissect and analyse how and why they work, then look at how we can apply those techniques to your marketing and advertising.

We look at the purpose of your business (beyond making £cash) and how we can better use it to tell your company story
We learn the rules and best practice for film, photography and live streaming content.

SEO, lastly we look at how best to write content for your website News / Blog that drives awareness

Session 3: Social Media Platform Specific Techniques

Session 4: LinkedIn for Sales and Business Development

Session 5: Crisis and Incident Management on Social Media

Trainer Information

Digital Marketing Director and Planner for web based marketing and communication company Social Tailor. Colin has been working in digital marketing and advertising since 2001. In 2005 he worked on Myspace pages for EMI and Universal Records. 

Colin created a world first in social media by developing a social network that alleviated traffic congestion and in 2008 went on to develop Facebook applications for Trip Advisor.  In 2009 he spent time in Las Vegas with Zappos.com, he developed a Twitter tool called Tweetabits: the location based, lead generator for business. Since 2010 Colin has been delivering social media strategy, content planning and advertising as well as providing ‘War Room’ project management for incidents on social media.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here