From 21st to 25th of October, the world’s largest food innovation exhibition will take place in Paris, France. With over 7 000 companies presenting their products from 109 countries, SIAL 2018 will be bigger than ever. The trade show will include 21 exhibition sectors covering food products from ingredients through equipment to end-products. It is also expected to welcome over 160 000 visitors. If you are looking to enter the French food and drink market, SIAL is the place to be.

With over 12 years’ experience in the Food and Drink sector, Sutralis is pleased to offer Scottish companies a range of services to support you on what is sometimes seen has a difficult market to access.

Sutralis has developed tailored-made services that will suit both new market entrants and experienced traders. Sutralis’ services include:

-Market briefing: the briefing will provide you with a general overview of the French food & drink market to help companies better understand the current food trends in France and how to prepare before a trade show

-One-to-one session with Sutralis’ experts: you will receive bespoke advice from Sutralis’ food experts on your company product’s potential in the French market and practical guidance on how to achieve commercial results in the market

-Food Safari in Paris: Sutralis will take you to visit French stores to discover the main food trends, concepts and latest innovations. The tour will provide you with first-hand feedback on products ranges, competitor brands, product positioning in store, and prices

-B2B meetings with Buyers: based on your customers’ target, Sutralis will develop a network of prospects and liaise with them to introduce your company’s products and organise business meetings with interested prospects. Sutralis will also attend your meeting with the buyers to facilitate discussions.

If you are interested in visiting SIAL and benefiting from Sutralis’ services, please contact Sophie-Lou Arcese Le Nir: sophie-lou.arceselenir@edinburghchamber.co.uk