The runway is ready for St James Quarter’s first ever fashion festival ‘Edinburgh Style’
Grab your heels, dress to impress and prepare to be inspired as St James Quarter presents its very first ‘Edinburgh Style’ event from Thursday 14th – Sunday 17th October.
Scotland’s new fashion capital, St James Quarter will host an array of stylish events over the long weekend. The line-up includes fashion and beauty workshops hosted by world-renowned influencers, autumnal wreath demonstrations to live music with Edinburgh Jazz & Blues Festival and an unmissable fashion show in partnership Edinburgh College of Art.
Kicking off from 11am each day, St James Quarter will have a variety of pop-up locations for fashionistas to explore including the ‘Style Dome’ on St James Square and the ‘Style Lounge’ in the galleria.
Attendees can drop into the ’Style Dome’ to watch a series of talks hosted by eight iconic influencers over the course of the weekend. The influential hosts include the beauty icon who boasts Kim Kardashian as one of their number one fans, Reuben de Maid, Scottish fashion guru and Dula fashion house founder, Jilly Isabella and food expert Just Jess. John Lewis will also host an exclusive session with established model Chioma who will provide top tips on how to style your wardrobe this winter.
And it doesn’t stop there, Edinburgh College of Art graduates will be presenting their collections with models in the galleria and onto the car park for a one-off not to be missed boutique fashion show. Attendees can also admire work created by Textiles and Jewellery & Silversmithing graduates displayed in the ‘Style Dome’, as well as hear from Edinburgh College of Art and Graduate Fashion Week 2019 Award Winner Rosie Baird, who will be discussing her own graduate collection and inspiration behind the St James Quarter Tartan that she designed.
Throughout the weekend shoppers will be entertained with pop-up bars, an art exhibition, selfie stations at the ‘Style Stories’ and so much more. A number of brands from The Quarter including Boots, Peloton, Ixia Flowers, Bodyshop, Keihl’s and IOLLA are also set to get involved throughout the weekend.
Rochelle Weir, brand and marketing director at St James Quarter, said: “What an event we have lined up. Not only will this give people an opportunity to see all the amazing brands, including Keihl’s and IOLLA, we have here at St James Quarter but it’s also a chance to flaunt your own style and be inspired by others. The influencers attending to host our fashion and beauty workshops are some of the best in the business.
Who better to give you glam tips than Reuben de Maid – the person who has worked one to one with Kim Kardashian!
“We are also extremely excited to be working with Edinburgh College of Art graduates to bring our very own fashion show to life. If you’re in Edinburgh from the 14th-17th October, make sure to come down and check out everything we have going on – it’s not to be missed!”
Mal Burkinshaw, Head of Design at Edinburgh College of Art, said: “We are delighted to be partnering with St James Quarter for this unique event. This opportunity gives our graduates a platform within a high-end retail context and will be an invaluable experience for them.”
Edinburgh Style events are free to attend and will be allocated on the day through a first come, first served basis. For more information on the events taking place from Thursday 14th – Sunday 17th October visit St James Quarter’s event page at: https://stjamesquarter.com/events/
To celebrate Edinburgh Style and other upcoming events, St James Quarter is offering all customers half price car parking from 5:30pm every night until Sunday 31st October.
