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The rise The “Instafamous” – Yotel Edinburgh gives guests a glimpse into the lives of the city’s social stars in an exclusive tell-all event

Posted: 29th October 2019

Innovative hotel launches YO-TELLs – a series of events showcasing the city’s smartest thinkers.

 October 2019, Edinburgh, UKYOTEL Edinburgh is launching a series of inspiring free events, aptly named YO-TELLs, to showcase a variety of the smartest, most fun and interesting thinkers in the city.

Launching on Thursday 21 November, the innovative hotel group will start the series with an exclusive tell-all event on the rise of the “InstaFamous” in the city, bringing together a panel of Edinburgh’s up-and-coming social media stars.

Hosted by renowned travel journalist and blogger, Caoilfhionn Rose, the event will give guests the opportunity to get up close and personal with some of the most inspiring individuals on Scotland’s social media scene, as they reveal where it all began and what they’ve learnt along the way, sharing their top tips on how to build a loyal following and how to become a social media superstar.

Caoilfhionn Rose, travel journalist and blogger, said: “The Instagram community in Edinburgh is incredible and the rise of the social stars in the city is fascinating to watch. Our “InstaFamous” panel have managed to engage audiences and build a community who rely on their opinion for recommendations in beauty, fashion, dining out and things to do in the city.

“For me, Instagram is a form of inspiration, a place to connect with like-minded people and I’m excited to speak to some of the leading influencers in the city and to host the debut YO-TELLs event.”

Caoilfhionn will be joined by a panel of Edinburgh’s most engaging social pin-ups, including fashionista Aoife Malone, blogger Daniel Benjamin, WearWhatWorks blogger  , and foodie enthusiast Pippa Perriam of Eatinburgh.

Stuart Douglas, General Manager at YOTEL Edinburgh, said: “We’re thrilled to be launching the first in a series of YO-TELLs events. Our aim is to showcase some of Edinburgh’s smartest thinkers from a range of industries and communities in the city.

“The ‘’InstaFamous” event will give the audience insight into how our stellar panel have built their social media followings into a personal brand and hear about the amazing opportunities they’ve had along the way. Future events in 2020 will involve speakers from the worlds of food, sport and technology.”

The event will take place on Thursday 21 November at 7pm in Imaginex, the hotel’s 360-degree projection space, which offers a unique opportunity for film screenings, social events, product launches and more.

Tickets are free and include a complimentary drink on arrival. To reserve your space visit: https://www.eventbrite.co.uk/e/yo-tells-rise-of-the-instafamous-tickets-78177291383

YOTEL Edinburgh opened earlier this year and is the tech-inspired hotel group’s first city centre hotel in the UK.  The 276-room hotel offers an experience driven by sleek minimalistic design and clever use of technology for those who appreciate quality but don’t need the fuss of a traditional luxury hotel.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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