The company tackling the billion-pound impact of family stress on the workforce

Kids N Clicks is helping employers support working families by making online safety an essential workplace priority

Family stress is quietly costing UK employers an estimated £8bn a year in lost performance, absenteeism and staff turnover (Deloitte, 2024). Social media anxieties, online grooming risks, addictive algorithms, AI-generated content and cyberbullying are weighing on parents, grandparents and carers in ways that increasingly spill into the workplace. These pressures do not stay at the front door.

“Parents are navigating a digital landscape that is evolving faster than anyone can keep up with,” said Parven Kaur, founder of Kids N Clicks. “The anxiety that creates doesn’t switch off when someone walks through the office door.”

The scale of concern is striking. 75% of parents say they are concerned about what their children see, hear and do online (Ipsos, 2025), and 84% describe feeling overwhelmed by the challenge of keeping them safe (Internet Matters, 2024).

Yet digital family support remains largely absent from traditional wellbeing programmes. Mental health, physical health and financial wellbeing have become established pillars of workplace support. The pressures of raising children in a digital world have not.

“Employers are absorbing the cost of that stress without even realising it,” said Parven. “This is one of the most pressing and overlooked workforce challenges of our time.”

Kids N Clicks was created to bridge that gap. The Edinburgh-based business offers employers a dedicated app that keeps parents, grandparents and carers informed on the latest online risks and trends, giving them the confidence and tools to handle difficult conversations at home. Workplace sessions and webinars sit alongside it, bringing the issues to life across teams.

More than 80% of attendees reported increased confidence in understanding and navigating the online risks affecting young people in their care.

“We wanted to give people the language and the knowledge to have these conversations with their children,” said Parven. “Not to frighten them, but to help them feel equipped.”

For every £1 invested in employee wellbeing, organisations receive on average £4.70 back in improved productivity, with the greatest returns coming from early, preventative support (Deloitte, 2024).

That impact was recognised at the Scottish Cyber Awards 2026, where Kids N Clicks won both Best Security Awareness Campaign and Diversity in Cyber, reflecting its position at the intersection of online safety, employee support and workforce resilience.

“Every organisation has employees who are caring for a young person” said Parven Kaur. “This is not a niche issue. It is one of the most pressing and overlooked workforce challenges of our time.”