‘Raising the Bar: Communicating sustainability and circular economy effectively’ is happening on 13 September, 4-8pm at ECCI in Edinburgh.
Registration is open and free and there’s more detail on the eventbrite page in the link, but the basic pitch is below!
This is a mini-hackathon and workshop for comms and marketing professionals looking to up their game on the emerging requirement for knowledgeable, trustworthy and effective communication around sustainability, circular economy and low carbon. Well-known Scottish dairy business Mackie’s will set the scene and present a sustainability-related scenario that’s live for them. Attendees will then roll up their sleeves and gain practical experience through an ensuing hackathon-style workshop where we’ll work in teams to develop a campaign idea to be judged by a dragons’-den-style panel of leading business, communications and sustainability players. We’ll finish up with some great networking with panelists and attendees and, of course, a few drinks.
We want to help PR/comms and marketing professionals raise the bar and start to see their strategic role in helping a business understand when and how to embed sustainability into the business case and bottom line. We want to encourage this critical industry to get connected to emerging sustainability trends and feel confident about incorporating them into brand and marketing strategies for the future. We’re partnering with the PRCA for this and PRCA Scotland will offer CPD points to attendees – so it’s a great training opportunity for comms/marketing teams and for agencies, with good networking too.
Please help us share this event to your networks – whether your own team or agencies you’ve worked with or have relationships with – or with your wider mailing lists. Tweets and links below, a few graphics to share on social are attached along with a full brief of the event with key messages and an overview. If you’d like to run a news piece or longer listing for your events page or blog we’d be happy to help! Please get in touch with us via communications@2020climategroup.org.uk or reply to me directly.
Tweets – or feel free to use your own! Please use #RaisetheBar and tag us so we can retweet.
• #RaiseTheBar Communicate #sustainability & #circulareconomy better with @2020ClimateGrp & @PRCA_Scotland FREE tix > http://bit.ly/2t0wXny
• Are you a comms or marketing pro? Join us 13/09 for #RaisetheBar & up your game on sustainability & #circulareconomy http://bit.ly/2t0wXny
• Are you a comms or marketing pro? Join @2020ClimateGrp 13/09 for #RaisetheBar & up your game on #circulareconomy http://bit.ly/2t0wXny
• Join @2020ClimateGrp 13/09 for #RaisetheBar & up your game by communicating #sustainability better. FREE tix here > http://bit.ly/2t0wXny
Registration Link:
https://www.eventbrite.co.uk/e/raising-the-bar-communicating-sustainability-circular-economy-effectively-tickets-36080576977
Just announced – special Business & Innovation day combined ticket for Scottish Businesses!
Scotland’s 2020 Climate Group are pleased to announce that a special £150 ticket offer is available for Scottish businesses who wish to attend BOTH the Business and Innovations Day programmes at ECCA.
To view the programmes and register for your £150 two-day ticket please use this link: http://ecca2017.eu/conference/businessandinnovation/
Business & Innovation at ECCA 2017
Climate change presents a wide range of serious risks for business. At the same time, it also provides opportunities for companies, large and small, to drive forward innovative and successful adaptation products and services.
ECCA is the global conference that brings together the people who deliver climate adaptation action on the ground – from business, industry, NGOs, and local government – to share knowledge, ideas and experience with leading researchers and policy makers. Held in Glasgow at the SEC, the ECCA Business & Innovation Days will offer packed programmes focused on the unique opportunities adaption presents for businesses. Recognising the increasing need for the business sector to engage in developing and delivering climate ready solutions.
The tailor-made business and innovation programme on 6-7 June is open to businesses, SMEs, social enterprises and entrepreneurs.
A special two-day rate of £150 is being offered for businesses wishing to attend the Business & Innovation Days. Please visit the website to register.
View the Business & Innovation Day Programmes and Register for your £150 ticket here.
Scotland’s 2020 Climate Group are interested in what businesses have to say about the proposed changes to the way Scotland uses (and acquires) energy.
They’ve developed a short survey to ask businesses what they think. Please have a look and submit your thoughts and opinions. It’s very short and easy to do!
They’ve also developed some simple visuals to help explain key points of the strategy. Have a look and feel free to downward and use them: Energy Strategy Visual Summary
Why are Scotland’s 2020 Climate Group doing this?
The Scottish Government recently set out its long-term vision for the future of our energy in Scotland. This draft strategy will be used to guide detailed energy policy over the coming decades. It will have a tremendous impact on how we use energy and our energy supply. In the very near future Scotland is looking to further decarbonise electricity and to largely decarbonise heat and transport. No matter what your business model is this is going to matter to it.
The focus of the strategy is on:
• improving energy efficiency and increasing renewable energy supply;
• aligning efforts with Scotland’s Economic Strategy and National Performance Framework;
• developing smart, local energy systems.
Scotland’s transition to a low carbon economy will have implications for businesses of all sizes and across all sectors. We are a business led initiative which provides leadership and encourages collaboration across industry, commerce, government and civic society to help meet a collective vision Scotland’s ambitious carbon reduction targets and sustainable economic development. Scotland’s 2020 Climate Group want to know your views, from a business perspective, on the potential opportunities and concerns around this energy transition.
Whether you are a business owner, investor or leader or an employee or consultant, your thoughts are wanted on how your business or industry will be affected and what the opportunities are for your business in the low carbon transition.
If you are interested in more information about the draft Energy Strategy itself, click here to see visuals to help summarise the key details of the strategy.
If you’d like to read the full Scottish Government Draft Energy Strategy it is available to download here.
Or contact Scotland’s 2020 Climate Group directly if you have any questions or would like more information. Please email: communications@2020climategroup.org.uk.
The Edinburgh Centre for Carbon Innovation (ECCI) is opening ClimateLaunchpad – the world’s biggest green business competition with cash prizes of up to €10,000 – for applications today.
To enter the competition, budding inventors and entrepreneurs simply have to submit an idea or innovation that could have a positive environmental impact.
Those selected to join ClimateLaunchpad, which is running in more than 30 countries around the world as well as Scotland, will get dedicated support to fast track their idea into a business and bypass pitfalls along the way. They’ll also learn how to get their idea funded and launched.
After taking part in a Boot Camp and coaching sessions to develop their idea into a rock-solid plan, participants will get the chance to pitch this idea during the UK Final later this year. The top three winners of each national competition will go on to compete in the worldwide Grand Final in Cyprus in October 2017.
There is prize money of up to €10,000 for the top three Grand Final winners. On top of that the top ten winners move on to the renowned Climate-KIC Accelerator programme to help low carbon start-ups get investment-ready.
Dr Andy Kerr, ECCI Director, said: “ECCI brings people together to spark good low carbon ideas – and bringing the world’s largest cleantech ideas competition to Scotland is a great way to make this happen.
“Start-ups tell us that taking part in ClimateLaunchpad gave them the edge they needed to successfully take on their markets.
“Whether your idea is scribbled on the back of a napkin or you’ve been dreaming of making it happen for years, if you have a green business idea then we want to hear from you.”
ClimateLaunchpad is the latest programme to be delivered by ECCI with Climate-KIC, Europe’s largest climate entrepreneurship programme. ECCI is bringing Climate-KIC to Scotland for the first time, offering home-grown entrepreneurs funding and support to take their target markets by storm.
Apply now
If you’ve got an idea with positive climate impacts and the potential to go stratospheric, find out more and submit your idea by Sunday 28 May 2017.
