raising‘Raising the Bar: Communicating sustainability and circular economy effectively’ is happening on 13 September, 4-8pm at ECCI in Edinburgh.

Registration is open and free and there’s more detail on the eventbrite page in the link, but the basic pitch is below!

This is a mini-hackathon and workshop for comms and marketing professionals looking to up their game on the emerging requirement for knowledgeable, trustworthy and effective communication around sustainability, circular economy and low carbon. Well-known Scottish dairy business Mackie’s will set the scene and present a sustainability-related scenario that’s live for them. Attendees will then roll up their sleeves and gain practical experience through an ensuing hackathon-style workshop where we’ll work in teams to develop a campaign idea to be judged by a dragons’-den-style panel of leading business, communications and sustainability players. We’ll finish up with some great networking with panelists and attendees and, of course, a few drinks.

We want to help PR/comms and marketing professionals raise the bar and start to see their strategic role in helping a business understand when and how to embed sustainability into the business case and bottom line. We want to encourage this critical industry to get connected to emerging sustainability trends and feel confident about incorporating them into brand and marketing strategies for the future. We’re partnering with the PRCA for this and PRCA Scotland will offer CPD points to attendees – so it’s a great training opportunity for comms/marketing teams and for agencies, with good networking too.

Please help us share this event to your networks – whether your own team or agencies you’ve worked with or have relationships with – or with your wider mailing lists. Tweets and links below, a few graphics to share on social are attached along with a full brief of the event with key messages and an overview. If you’d like to run a news piece or longer listing for your events page or blog we’d be happy to help! Please get in touch with us via communications@2020climategroup.org.uk or reply to me directly.

Tweets – or feel free to use your own! Please use #RaisetheBar and tag us so we can retweet.
• #RaiseTheBar Communicate #sustainability & #circulareconomy better with @2020ClimateGrp & @PRCA_Scotland FREE tix > http://bit.ly/2t0wXny
• Are you a comms or marketing pro? Join us 13/09 for #RaisetheBar & up your game on sustainability & #circulareconomy http://bit.ly/2t0wXny
• Are you a comms or marketing pro? Join @2020ClimateGrp 13/09 for #RaisetheBar & up your game on #circulareconomy http://bit.ly/2t0wXny
• Join @2020ClimateGrp 13/09 for #RaisetheBar & up your game by communicating #sustainability better. FREE tix here > http://bit.ly/2t0wXny

Registration Link:
https://www.eventbrite.co.uk/e/raising-the-bar-communicating-sustainability-circular-economy-effectively-tickets-36080576977

Scotland’s 2020 Climate Group are interested in what businesses have to say about the proposed changes to the way Scotland uses (and acquires) energy.

They’ve developed a short survey to ask businesses what they think. Please have a look and submit your thoughts and opinions. It’s very short and easy to do!

They’ve also developed some simple visuals to help explain key points of the strategy. Have a look and feel free to downward and use them: Energy Strategy Visual Summary

Why are Scotland’s 2020 Climate Group doing this?

The Scottish Government recently set out its long-term vision for the future of our energy in Scotland. This draft strategy will be used to guide detailed energy policy over the coming decades. It will have a tremendous impact on how we use energy and our energy supply. In the very near future Scotland is looking to further decarbonise electricity and to largely decarbonise heat and transport. No matter what your business model is this is going to matter to it.

The focus of the strategy is on:
• improving energy efficiency and increasing renewable energy supply;
• aligning efforts with Scotland’s Economic Strategy and National Performance Framework;
• developing smart, local energy systems.

Scotland’s transition to a low carbon economy will have implications for businesses of all sizes and across all sectors. We are a business led initiative which provides leadership and encourages collaboration across industry, commerce, government and civic society to help meet a collective vision Scotland’s ambitious carbon reduction targets and sustainable economic development. Scotland’s 2020 Climate Group want to know your views, from a business perspective, on the potential opportunities and concerns around this energy transition.

Whether you are a business owner, investor or leader or an employee or consultant, your thoughts are wanted on how your business or industry will be affected and what the opportunities are for your business in the low carbon transition.

If you are interested in more information about the draft Energy Strategy itself, click here to see visuals to help summarise the key details of the strategy.

If you’d like to read the full Scottish Government Draft Energy Strategy it is available to download here.

Or contact Scotland’s 2020 Climate Group directly if you have any questions or would like more information. Please email: communications@2020climategroup.org.uk.