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STV Children’s Appeal 2021 raises over £4.3m for children living in poverty in Scotland in its 10th anniversary year

Posted: 5th November 2021
  • Total amount raised by Appeal since 2011 reaches £29 million
  • First Minister describes government match-funding as “possibly the best £1 million the Scottish Government spends in any year”
  • Simon Cowell among the thousands of people who have donated throughout 2021

A grand total of £4,336,105 has been raised by the STV Children’s Appeal throughout 2021 – its tenth year – bringing the total amount raised by the Appeal since its formation to over £29 million.

A busy year of fundraising culminated in a successful telefundraiser broadcast on STV on Friday (29 October). The programme, again presented by long-term host Lorraine Kelly, was broadcast from Kilmarnock-based performing arts academy CentreStage, a charity which has been supported by the Appeal since 2014.

Simon Cowell was one of the Appeal’s more high-profile donors this year. On Friday’s programme, viewers saw the Britain’s Got Talent judge promise to double the total raised by Glasgow buskers Adam, 12, and Jessie-Lou, 10, who donated all the proceeds from their gigs across the country this year to the STV Children’s Appeal.

First Minister Nicola Sturgeon also joined Lorraine on this year’s programme to explain why the Scottish Government has again pledged to match fund £1 million of the final total raised.

During the show, Sturgeon said: “It’s possibly the best £1 million the Scottish Government spends in any year because every single penny of it goes to helping children and young people across the country.

“It’s a fantastic appeal and it supports good causes the length and breadth of Scotland and really changes lives. I’m delighted to support it.”

The STV Children’s Appeal has seen a wide range of “community heroes” from across Scotland helping to raise money this year, including:

  • The Rotary Club of Claverhouse, whose Dundee Cyclathon event featuring over 100 cyclists raised £12,500
  • Glasgow schoolboy Robbie Sawatsky, 10, who raised over £1,100 by swimming ten 200m lengths of his local pool in one session
  • Stirling-based youngster Tiahna Mathieson whose 10,000ft St Andrews skydive raised over £1,250

Elsewhere, the hundreds of people who took part in The Kiltwalk event on behalf of the Appeal raised over £97,000, while corporate supporters in 2021 have included Lidl, Tunnock’s, Beatson’s Building Supplies and The Electric Heating Company.

Paul Reynolds, Chair of the STV Children’s Appeal, said: “As always, the unwavering generosity of our viewers, partners, corporate fundraisers, STV colleagues and our incredible community heroes is simply staggering, and we’re grateful that the work of the Appeal still captures so many hearts across the country.

“One in four children and young people live in poverty in Scotland – a devastating statistic. This money will help make a real difference to their lives, with 100% of donations being spent on the children in Scotland who need it most.

You can donate to the STV Children’s Appeal 2021 by visiting


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