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News & Blog

Secure Your Business, Secure Your Intellectual Property

Posted: 15th June 2017

Do you want to know how to develop a successful brand for your business?

The most valuable property your business might have is ‘Intellectual Property’ (IP). We live in global economy that is largely intangible and centres on ideas. However, ideas on their own have little value.

The successful businesses that make money are those that can turn their ideas into products and services, creating powerful IP in the process.

If you think IP doesn’t mean anything, then think about why half the value of Coca Cola is attributed to its IP. The fortunes generated by Facebook, Lego, Cadbury and Amazon are largely driven by their IP.

Many SMEs spend hours trying to develop their businesses without spending any time at all considering what is involved in creating valuable IP, and securing a good sale.

Bear in mind that raising investments or selling your company will bring into question this crucial topic. Investors and purchasers will have a very different view from what you see as they will be valuing your business based around the IP it holds.

Therefore, ignoring IP puts your revenues and business assets at risk, irrespective of the possible impact on its value.

This event will help you to better understand what is involved to secure your IP so as to maximise the potential of your business.

Why should you attend?

By attending this event, you will understand:
• What you can and cannot protect – the limits of intellectual property.
• Why trade marks matter whether or not you are aiming to create a brand.
• The 20% of actions you can take that give you 80% of the IP protection you need.
• The learning points from real case studies and implications of Brexit.
• 15% discount on Tidman Legal fixed fees when quoting “ECC 21 June”.

Who should attend?

This workshop is aimed at the owners and leaders of SMEs and start-up businesses. If you have aspirations for your business you likely have legal issues you need to know more about.

Who is presenting?

The workshop is presented by Oliver Tidman who is a regular contributor to leading national and international publications on intellectual property law. Oliver is the founder of Tidman Legal and has an extensive background in identifying, protecting, commercialising and enforcing IP. Oliver has advised hundreds of start-ups and SMEs on protecting and exploiting their valuable IP.

Tidman Legal is a leading boutique law firm specialising in intellectual property and business law for entrepreneurs, inventors, start-ups and SMEs. We help you to add value through taking care of your IP.

OK, it sounds good. How much?

This one-hour event is completely free and includes refreshments. The event is held on June 21, from 18:30 – 19:30 at Edinburgh Training and Conference Venue, 16 Saint Mary’s Street, Edinburgh EH1 1SU.

To book your place, click on the green ‘Register button on the Eventbrite page: and click on the green ‘Register’ button.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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