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Sector & Destination Operational & Market Readiness Fund

Posted: 21st January 2021

The Sector & Destination Operational and Market Readiness Fund has been established to specifically support established Scottish Tourism Sector Groups and Destination Organisations that are facing funding challenges, to support them in their core operational functions to ensure organisations are sustainable and in a position to actively promote Scotland as and when restrictions are lifted.

About the Fund

The Sector & Destination Operational and Market Readiness Fund has been established to provide support for established multi-regional or pan-Scotland tourism sector groups and destination organisations, who represent the interests of a substantive number of tourism businesses and stakeholders within their destination, and sector and whose role is critical to the ongoing success of the tourism industry in Scotland to prepare for a post-COVID-19 environment. The £1.2million is being delivered on behalf of the Scottish Government by VisitScotland, and applicants can apply for awards from £10,000 – £50,000.

The Fund can support core business costs that will ensure operational and market readiness post-COVID-19, but cannot be used to support promotional marketing activities or campaigns.

The Fund will be open until 5pm on Tuesday 26th January. Applications will not be considered on a first come first basis. Please note that not all applicants who apply will be successful, and those who are, may not receive the full amount requested.

You can find further guidance, eligibility criteria, and an application form here.

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