Pine Trees Hotel in Pitlochry welcomed Scottish First Minister John Swinney on Friday, 14th March for an exclusive tour of the newly refurbished property. Mr Swinney was hosted by chairman of Apex Hotels, Norman Springford and Pine Trees Hotel Manager David Lapsley, who guided him through the hotel’s recent multi-million pound transformation, sharing insights into the hotel’s rich history.

The visit highlights Mr Swinney’s long-standing involvement in the Perthshire constituency and the hotel’s positive impact on the local economy. By creating jobs, sourcing locally and working with businesses and partners across the region, Pine Trees’ has demonstrated its ongoing commitment to supporting the local community, stimulating economic growth and reinforcing Pitlochry’s position as the gateway to the Highlands.

Pine Trees is an award-winning country house hotel with 32 beautifully appointed rooms, stylish public spaces, and luxury bar and restaurant, Flora and Fauna, where menus feature locally sourced seasonal ingredients, signature cocktails and a taste of Perthshire’s heritage. The hotel embraces the Scottish concept of Coorie, inviting guests to disconnect from modern life and enjoy a tranquil escape surrounded by the natural beauty of the Highlands.

In 2025, Pine Trees was awarded Green Tourism Gold for its outstanding commitment to environmental practices, as well as Boutique Hotel of the Year at the National Hotel Awards Scotland.

John Swinney, First Minister for Scotland said:

“I was pleased to visit Pine Trees Hotel to view first-hand the stunning refurbishment of the property.

The hotel’s transformation is a welcome investment in Pitlochry, reinforcing the town’s status as one of Scotland’s key tourist destinations. By working with local suppliers and showcasing the best of Perthshire’s hospitality, the hotel is also supporting the local economy and strengthening the region’s appeal to visitors.”

Norman Springford, Director of Apex Hotels said.

“We’re honoured to welcome Mr Swinney to Pine Trees and showcase the incredible work that has gone into creating this stunning rural retreat. Our focus on local partnerships and sustainability reflects our deep commitment to the Perthshire community, and we’re excited to share our vision for creating a peaceful and authentic Highland retreat.”

Mr Swinney’s visit marks a significant moment for Pine Trees as it re-establishes itself as a standout destination for visitors seeking luxury, relaxation, and a true taste of Highland hospitality.