Research panel targets Scottish business community with new website and TV ad campaign

Scotland’s largest dedicated online research panel, ScotPulse, has unveiled a new website and TV ad campaign aimed at the Scottish business community.

ScotPulse is seeking to inform business decision makers of how its diverse panel of 44,000 people can be utilised to provide vital information and insights for organisations across all sectors.

A TV advertising campaign, launched on STV and STV Player, features a range of intriguing business-related questions and highlights how ScotPulse can help companies find the answers they need.

The adverts show that commissioning a survey through ScotPulse is simple and cost-effective, with a dedicated team on hand to help at every stage, from writing questions to interpreting the results.

The research panel provides a robust sample of Scots, across multiple demographics, and businesses can target specific audiences and areas of the country that are relevant to their organisation. Insights gathered from each survey can then be used to inform future marketing campaigns and business decisions.

ScotPulse has also launched a new website with an enhanced B2B section where businesses can find more information and examples of previous studies. High-profile brands such as Specsavers, TUI, Irn Bru and National Trust for Scotland have commissioned research from ScotPulse in recent years.

Ian MacGillivray, ScotPulse Manager, said: “We know from working with a wide range of clients that ScotPulse research has played an integral role in informing businesses and their strategies.

“The aim of our new TV ad campaign and refreshed website is to introduce our services to more organisations across Scotland, and to highlight how insights from our 44,000-strong panel can be truly transformative. If your business has a burning question, or if there’s an untapped area that you’re keen to explore, please get in touch – we’d be delighted to help.”

Businesses can contact ScotPulse directly at business@scotpulse.com and find more information at www.scotpulse.com.