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Scotland’s first Superdry concept store is opening in St James Quarter

Posted: 6th August 2021

Superdry has announced the opening of its first concept store in Scotland. The new 8219 sq ft store will open in St James Quarter on Monday, 9th August.


Superdry is built on style. Characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. The new concept store will host Superdry’s five style choice collections: Original & Vintage, Studios, CODE, Sport Performance and Superdry X – the only store in Scotland to house five all collections under one roof.


Superdry will join level two of the £1bn shopping district and will create over 20 new job opportunities in the capital. Superdry is the latest addition to the enviable list of world-renowned brands who have recently joined the St James Quarter family, including Aesop, Hamleys, The Kooples and Maki & Ramen.


To celebrate the opening, the first 100 customers who spend £50 or over will receive a free organic cotton gift and Superdry tote bag.


Nick Peel, Managing Director at St James Quarter said: “This concept store is Superdry’s first in Scotland and we’re thrilled to add the brand to our exceptional line up within St James Quarter.


“The Superdry opening next week continues to underscore Edinburgh’s global appeal and further bolsters the St James Quarter retail offer. We’re excited to welcome guests to the new store next week.”

For more information and opening times, please visit

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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