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Ready…steady…glam! St James Quarter to host first ever Love Beauty event

Posted: 8th February 2022

St James Quarter is giving all glam squads the weekend off as it gears up to host its first ever Love Beauty event from 10th to 13th February.

A one-off event you don’t want to miss, beauty Kings and Queens are invited down to St James Quarter to explore a range of inspiring makeup, skincare and fragrance workshops and consultations. Attendees will also have the opportunity to make the most of some exclusive Love Beauty discounts running across the whole weekend.

And it doesn’t stop there, Jamie Genevieve, expert makeup artist and founder of VIEVE, will be making an appearance as she hosts a one-off event on Saturday 12th February in partnership with HBeauty. Jamie will reveal some of her most sacred top tips and showcase her makeup brand in an exclusive interview before answering any burning beauty questions the audience might have.
A number of St James Quarter’s top brands will be involved in the beauty inspired events over the course of the weekend including VIEVE at H beauty, Dior at John Lewis & Partners and MAC Cosmetics at Boots, as well as many more.

Kicking off from 9am each day, attendees can brush up on their skills with beauty demonstrations at & Other Stories, fill their bags with free samples from Clinique and Bobbi Brown counters in John Lewis & Partners and be the first to enjoy a brand new No7 product launch at Boots.

L’Occitane will also be debuting its very first ‘L’Occi Truck’. Showcasing beauty on the go, the four wheeled drive will be parked up in the main Galleria, near Register Square, and will be filled with everyone’s favourite beauty and skincare products.

Visitors can also take part in a variety of activities at St James Quarter’s SOOK space – an area designated to allow brands to create engaging and exciting offerings and connect with their customers on a more intimate level. From HydraFacial within Cavendish Clinic at John Lewis, hair demos with GHD to makeup tips from MAC Cosmetics at Boots, there’s something for everyone to enjoy.

Gill Moore, Retail Director at St James Quarter, said: “What an event we have lined up. Love Beauty is a chance for everyone to come together and enjoy all our skincare, make-up and fragrance specialists we have within The Quarter. There will be a number of brands hosting exclusive events over the weekend including VIEVE in partnership with H beauty, Dior in John Lewis & Partners and MAC Cosmetics in Boots.

“Attendees can take this opportunity to really flaunt their own style, learn some new beauty tips and take advantage of all the fabulous deals and giveaways available over the weekend.
“We’re also extremely excited to be welcoming make-up icon, Jamie Genivieve, next Saturday to learn more about how she founded her successful makeup line, VIEVE.”

Activities will be taking place throughout The Quarter across the whole weekend. Keep up to date with the latest info via our Instagram page by following @StJamesQuarter

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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