Rationale, one of Edinburgh’s Chamber of Commerce members, has published a manifesto all about sustainability and why it matters to business.
It looks at how corporate and consumer consciousness is changing as people are thinking more deeply about the companies they interact with and are increasingly driven by social and environmental factors when they spend their money.
You can’t avoid talking about sustainability in the corporate world, but how do you join in? How do you make sure that what your company says (and more importantly does) about sustainability cuts through the noise and makes a difference? Check out Rationale’s latest manifesto ‘Sustainability matters’ to discover how to do this all while improving your brand perception.