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News & Blog

Raising the Bar: Communicating Sustainability and Circular Economy Effectively

Posted: 23rd August 2017

raising‘Raising the Bar: Communicating sustainability and circular economy effectively’ is happening on 13 September, 4-8pm at ECCI in Edinburgh.

Registration is open and free and there’s more detail on the eventbrite page in the link, but the basic pitch is below!

This is a mini-hackathon and workshop for comms and marketing professionals looking to up their game on the emerging requirement for knowledgeable, trustworthy and effective communication around sustainability, circular economy and low carbon. Well-known Scottish dairy business Mackie’s will set the scene and present a sustainability-related scenario that’s live for them. Attendees will then roll up their sleeves and gain practical experience through an ensuing hackathon-style workshop where we’ll work in teams to develop a campaign idea to be judged by a dragons’-den-style panel of leading business, communications and sustainability players. We’ll finish up with some great networking with panelists and attendees and, of course, a few drinks.

We want to help PR/comms and marketing professionals raise the bar and start to see their strategic role in helping a business understand when and how to embed sustainability into the business case and bottom line. We want to encourage this critical industry to get connected to emerging sustainability trends and feel confident about incorporating them into brand and marketing strategies for the future. We’re partnering with the PRCA for this and PRCA Scotland will offer CPD points to attendees – so it’s a great training opportunity for comms/marketing teams and for agencies, with good networking too.

Please help us share this event to your networks – whether your own team or agencies you’ve worked with or have relationships with – or with your wider mailing lists. Tweets and links below, a few graphics to share on social are attached along with a full brief of the event with key messages and an overview. If you’d like to run a news piece or longer listing for your events page or blog we’d be happy to help! Please get in touch with us via communications@2020climategroup.org.uk or reply to me directly.

Tweets – or feel free to use your own! Please use #RaisetheBar and tag us so we can retweet.
• #RaiseTheBar Communicate #sustainability & #circulareconomy better with @2020ClimateGrp & @PRCA_Scotland FREE tix > http://bit.ly/2t0wXny
• Are you a comms or marketing pro? Join us 13/09 for #RaisetheBar & up your game on sustainability & #circulareconomy http://bit.ly/2t0wXny
• Are you a comms or marketing pro? Join @2020ClimateGrp 13/09 for #RaisetheBar & up your game on #circulareconomy http://bit.ly/2t0wXny
• Join @2020ClimateGrp 13/09 for #RaisetheBar & up your game by communicating #sustainability better. FREE tix here > http://bit.ly/2t0wXny

Registration Link:

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Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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