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Radio Clyde Celebrates extending Market Leadership in Glasgow and the West with strong RAJAR results

Posted: 7th February 2020

Clyde 1 and Clyde 2 are celebrating as the latest RAJAR results have highlighted the continued growth and market leadership of the two stations across Glasgow and the West.

Clyde 1 has retained its position as the largest commercial radio station in Scotland, with listener numbers growing by 27,000 from the last quarter and now totalling 628,000, its highest level in over three years (Q3 2016).

The perennially successful Bowie@Breakfast on Clyde 1 has also extended its lead as the ‘all-radio’ market leading breakfast show in Glasgow and the West, with a whopping 368,000 listeners every week.

The popularity of George Bowie can also be seen with GBX on Saturday nights (6pm-10pm) achieving an incredible 37.9% share of all Saturday night radio listening across Glasgow & the West.

Clyde 1’s Superscoreboard is also celebrating a successful quarter. The weekday evening football phone-in (6pm-8pm) now engages 191,000 sports fans per week.

Clyde 2 also saw significant growth, with an increase of 34,000 listeners, making a total weekly audience of 188,000.

This brings the overall level of Clyde listeners across the Clyde 1 and Clyde 2 stations, to 711,000 per week – the highest level in three years (Q3 2016).

The success continues for Bauer Radio in Scotland, with Greatest Hits Radio Scotland achieving its biggest reach in over four years (Q1 2015). The station, which includes the hugely popular Ewen Cameron in the Morning reached 320,000 listeners per week.

Forth 1 also hit record levels with Boogie in the Morning strengthening its position in Edinburgh, the Lothians, Falkirk and Fife with the largest ever breakfast audience share at 24.5% – the highest since RAJAR records began.

The combined strength of Radio Clyde and Radio Forth stations has secured a huge total of over 1,033,000 listeners across the Central Belt.

Graham Bryce, managing director of Bauer Radio in Scotland, said: ““The latest RAJAR results are hugely impressive. All of our stations in Scotland have maintained or extended their market-leadership in an increasingly competitive market.

“The strong results are led by Clyde 1 and Clyde 2, who have continued to hold – and indeed grow – their strong position across Glasgow and the West.

“Our teams are always striving to provide listeners with highly engaging content, supported with a strong mix of music and entertainment, as well as local news, travel and sport. Their commitment and hard work has been realised with the release of these latest RAJAR results.

“Cash Register has played an important part in this success story and has been one of the strongest radio competitions ever in Scotland. Lucky winners have spanned the length of the country with one listener event enjoying a £100,000 windfall on Christmas Eve.

“We’re excited about what 2020 will bring to our stations across Scotland. Garry Spence has already started on Tay FM and Northsound 1 and is sounding fantastic. From March, Clyde 1, Forth 1 and West FM listeners will also be able to tune in to Garry’s ‘Home Run’ show and Mark Goodier and Micky Gavin will join Greatest Hits Radio Scotland.”

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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