Communications agency O’Leary PR is relaunching with a new name, a move to Edinburgh and the launch of a digital division as part of a strategic overhaul of the business.

Introducing Represent – the agency will open its doors to its flagship new office in the iconic Calton Road, Edinburgh on 6^th February bringing with it over twenty years of expertise working on clients including the Royal Highland Show, the Haymarket Edinburgh and Mackays.

The new name, Represent, reflects the agency’s commitment to representing clients’ interests and building strong ideas, relationships and partnerships across sectors spanning food & drink, events, energy, tourism and agriculture.

With the move comes new appointments; two digital roles have been created to drive the development of integrated communication campaigns on behalf of clients.

Also, bringing with it new clients with the announcement that Represent will handle PR and digital engagement for St Andrews West, a development in St Andrews to include homes, education, retail and leisure.

Represent’s managing director, Judith O’Leary said: “Our strength is the ideas we bring to the table and our new digital skillset will provide the greatest opportunity to amplify this creative content across traditional and new digital platforms. It’s an exciting time for the agency.”

Supporting the relaunch will be a new website – www.representcomms.co.uk – and digital marketing campaign.

Represent is also marking its Edinburgh launch with film capturing a week in agency life. Judith added: “We are all about amplifying assets and what better way to showcase what we do than to shine a light on client work. Our location is also iconic – Calton Road features in the new Trainspotting 2 film so it would be remiss of us not to represent the scene in the film!”