Pine Trees Hotel is proud to announce that it has been awarded the Gold Green Tourism Accreditation, just months after a major refurbishment. This prestigious recognition highlights the hotel’s unwavering commitment to sustainability and responsible tourism, reinforcing its dedication to delivering exceptional hospitality with a lighter environmental footprint.

In 2024, Pine Trees underwent a multi-million-pound renovation transforming the hotel into Scotland’s ultimate Coorie retreat. The hotel offers a haven of tranquillity for guests, who can disconnect from the stresses of modern, digitally saturated life and reconnect with life’s simple pleasures in the beautiful surroundings of Highland Perthshire.

Since opening, Pine Trees Hotel has embedded a strong ESG (Environmental, Social, and Governance) strategy into its operations. Key sustainability initiatives include its partnership with Belu Water, a social enterprise that invests profits into clean water projects, and a commitment to sourcing 80% of its produce locally, reducing food miles while supporting Scottish farmers and producers.

Angela Vickers, Chief Executive of Apex Hotels commented:

“To achieve Gold Green Tourism Accreditation so soon after reopening is an incredible achievement and a testament to the passion and dedication of our team. Sustainability is at the heart of everything we do, from our locally sourced menus to reducing single-use plastics. We’re committed to ensuring that Pine Trees offers not just a luxury retreat, but one that is responsible and forward-thinking in its approach to hospitality.”

The Gold Green Tourism Accreditation is awarded to businesses that demonstrate outstanding environmental and ethical practices across areas such as energy efficiency, waste reduction, responsible sourcing, and community engagement. Pine Trees Hotel joins a growing number of leading Scottish hotels committed to sustainable tourism, ensuring that guests can enjoy luxurious, nature-inspired escapes with a focus on conservation and local heritage.

With this milestone achievement, Pine Trees Hotel continues to set new standards in eco-conscious luxury, offering guests an unforgettable stay that is both indulgent and environmentally responsible.