Cash for Kids biggest campaign of the year is upon us: Mission Christmas 🎁

This afternoon we took some time out to pop in and seen one of our partners and beneficiaries – The Citadel Youth Centre – Edinburgh ☕️

Sometimes, it’s a passing comment or what seems like a small detail that stay with you after a visit like that.

➡️ Families describing that they would rather deal with debt than the shame of poverty

➡️ Young kids riding round and round on the bus to get a heat

Hearing this has really stuck with us today and we can’t stop thinking about those two comments.

It’s the reality for far too many people in Edinburgh. The levels of child poverty in our city are truly heartbreaking. Behind every statistic is a story — a home, a child, a family doing everything they can just to get by.

That’s why our upcoming Mission Christmas campaign means so much to us. It’s not just about giving gifts & toys — it’s about giving families support, dignity, and the knowledge that their community cares ❤️

Below you will find a link that explains all the different ways your company can make a difference this Christmas:

https://hellorayo.co.uk/forth/charity/events/mission-christmas-2025-edinburgh

We are hosting a Mission Christmas Launch event on Wednesday 5th of November at the Everyman Cinema, where we will be joined by our beneficiaries and partners, providing a great chance to hear about our impacts in the local community. We would love to have you along and we will be providing drinks and nibbles on the night.

To RSVP email alex.wilson@bauermedia.com or call 07851304372 to find out more.