News & Blog

Read the latest business news, blogs and thought leadership articles from our members, as well as updates on the Edinburgh Chamber of Commerce's work in the city.

News & Blog

Nairn’s Scoop Another High-Profile New Product Award!

Posted: 20th December 2021

Nairn’s, the UK’s number one producer of oatcakes and one of the UK’s biggest gluten-free brands, is celebrating after picking up yet another prestigious trade award. Nairn’s Apple and Cinnamon Oats Your Way was awarded ‘New Product of the Year 2021:  Gluten Free’ in the Grocer’s annual celebration of innovation in FMCG.

Made with wholegrain oats and real fruit pieces, Oats Your Way was hailed as ‘appetising, inviting and moreish’ by the rigorous Grocer panel.  The judging panel – comprising food professionals from across the industry – also recognised the versatility of Oats Your Way and  noted that they  loved the variety they offered consumers following a gluten free diet.

The award, which is regarded as one the highest honours in the food and drink industry, crowns a hugely successful year for Nairn’s who have gathered an impressive number of accolades, both for their gluten free products and their renowned oatcake range.

Oats Your Way perfectly illustrates how Nairn’s continue to respond to the ever-growing demand for more new and exciting Free From products.  Made with Nairn’s trusted gluten free oats, it puts great taste at the top of the breakfast menu, whilst the  versatile format gives consumers plenty of scope to experiment with the breakfast choices – and beyond.   Available in two popular flavours, apple & cinnamon or blueberry, Nairn’s Gluten Free Oats Your Way™ is packed full of wholegrain goodness and is another award-winning example of the brand’s commitment to creating foods which are simple, natural and wholesome.

Oats Your Way – as the name suggests – acknowledges the current trend for products which the consumer can prepare to suit their personal taste:

  • Cook traditionally on the hob, or in the microwave, and enjoy as a quick and easy porridge with a fruity twist
  • Soak overnight with milk/milk alternative, fruit juice, fresh fruit, nuts and yoghurt to enjoy as overnight oats for breakfast or a nutritious snack
  • Add to a smoothie for an instant hit of fruit and fibre
  • Ideal for Insta-ready, on-trend baked oats.
  • Eating occasions are extended beyond breakfast, as Oats Your Way is perfect for creating flapjacks, cookies or even pancakes

The flavours:

  • Apple & Cinnamon– a classic combination of juicy red apple pieces with a little kick of cinnamon, almost reminiscent of apple pie but without the guilt!
  • Blueberry –the distinctive aroma and taste of sweet blueberries in this ever-popular flavour is sure to be a firm family favourite.

Emma Heath, Head of Marketing at Nairn’s, says:

Oats Your Way™ has been packaged in the distinctive new design that is currently being rolled out across the whole Nairn’s portfolio. This latest piece of innovation is a perfect example of how Nairn’s are taking its ever-expanding range of products to a wider audience by making the brand more visible, modern, and appealing on shelf and highlighting its relevance to today’s healthy eaters as an integral part of their lifestyle, with taste and versatility at its heart.”

Nairn’s know a thing or two about oats – they’ve been the main ingredient in all of their products  since the company was founded in  1896.  To this day, they  remain passionate about making products that are deliciously simple, natural and wholesome.  Oats Your Way™ continues that tradition in a style that is bang on trend and perfect for today’s healthy living consumer, delivering all of the goodness of wholegrain oats with no compromise on flavour.   High in fibre, with no artificial colours, flavours or preservatives, this versatile new addition to the range will soon become a store cupboard staple.

Nairn’s Gluten Free Oats Your Way™ at a glance:

✔   Packed full of gluten free wholegrain oats and real fruit

✔   Contains no artificial colours, flavours or preservatives

✔   High in fibre

✔   No GM ingredients

✔   Suitable for vegans

✔   Suitable for those living with Coeliac Disease (carries the Coeliac UK Crossed Grain logo)

✔   No hydrogenated fat

Nairn’s Gluten Free Oats Your Way™ (RRP £2.79, 375g) are now available from Ocado, Morrisons, Waitrose  and Sainsbury’s.


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here