Musselburgh Flat Season Ends With Awards Boost
This is the eighth annual RCA Showcase & Awards, the gala event of British racecourses that annually celebrates first class customer experience, in partnership with Moët Hennessy and Racing Post.
Musselburgh has been nominated in the Best Campaign category for its inaugural Easter Saturday meeting which featured the first running of the £100,000 totepool Queen’s Cup, a stayers handicap over 1m 6f. The meeting boasted prize money of more than £250,000 and pulled in a crowd 5000-plus crowd, who were delighted to see up close the newly crowned Grand National winner One For Arthur.
The Best Campaign category celebrates excellence in the sphere of marketing, increasing the appeal of racing to new audiences and improving the frequency of visits amongst customers. Entrants were asked to demonstrate the clear strategy and execution used for the campaign by means of a multi-tiered approach to engage with a target audience.
Stephen Atkin, RCA chief executive, said: “It is a highlight of our year to see all of the quality Showcase Awards submissions go before the judges to measure the impact and growth of the initiatives that our racecourses have delivered and clearly Musselburgh have enjoyed an excellent year.
“I extend my congratulations to the team for their hard work in securing this achievement and wish them the best of luck for the ceremony at Newbury where we’ll see if they can join our esteemed list of winners.”
Musselburgh Racecourse marketing manager, Lauren Burns, said: “The RCA’s Showcase & Awards shines the spotlight on all that is good in British racing and we are delighted to be nominated along with other leading racecourses. Our Easter Saturday fixture was an outstanding success and the Queen’s Cup will prove to be a leading draw on the Scottish racing calendar. Our nomination in Campaign of the Year reflects our efforts in providing an excellent programme of entertainment and first-class racing.”
Musselburgh will learn if it has been successful at an awards ceremony at Newbury Racecourse next month (16 Nov) along with other finalists Ascot, Pontefract, Sandown Park and Windsor.
The opening fixture of Musselburgh’s 2017-18 National Hunt season takes place on Wednesday 8 November. For further information on all National Hunt fixtures and to book tickets for Monday or other meetings visit www.musselburgh-racecourse.co.uk.