News & Blog

Read the latest business news, blogs and thought leadership articles from our members, as well as updates on the Edinburgh Chamber of Commerce's work in the city.

News & Blog

MONSTER ‘ICE SCREAM’ TRUCK SERVES GORY-IOUS TREATS THIS HALLOWEEN

Posted: 18th October 2021

— Ardbeg’s grown-up ‘ice scream’ truck set to deliver special edition ghoulish treats across the UK —

 

— The truck was created by The Persuaders and took three months to make —

— The Ice Scream truck will tour 3 x UK cities: London, Glasgow and Edinburgh —

— Three exclusive ice scream serves have been created for Halloween —

 

Whisky lovers are in for a treat this Halloween as a monstrous creation rolls into town across the UK where cities will echo with the chimes of a specially commissioned ‘ice scream’ horror truck. The vehicle took three months and 12 people to build and has been created to pay homage to classic B-Movie beasts of the silver screen and serve exclusive devilish ice cream serves made with and without Ardbeg’s smoky single malt Scotch whisky.

 

The monstrous truck – complete with horns, tentacles and beady eyes – will visit London, Glasgow and Edinburgh between 26th and 31st October, this Halloween.

 

The serves are created in partnership with the founder of renowned artisanal ice cream parlour Ruby Violet and include:

 

  • Cookies & Scream: Ardbeg Wee Beastie ice cream sandwiched between charcoal cookies, coated in (optional) crunchy mealworms
  • Ahhh, No! Bar: Lapsang Souchong ice cream with an Ardbeg An Oa caramel centre coated in white chocolate
  • Ice Cream Groan: charcoal cone, filled with Ardbeg Ten smoky blackcurrant ice cream, topped with sour cherries and a brittle insect-flecked shard

 

The ice creams are available to buy from the Ice Scream truck and are free for existing Ardbeg Committee Members. In addition, all three exclusive ice cream serves will be available to buy from Ruby Violet’s King’s Cross Coal Drops Yard outlet in London from Friday 22nd October until stocks last.

 

Visitors of the Ice Scream truck can also book an exclusive 45-minute slot in a scary Monsters of Smoke ‘cage’ and indulge in ice and cocktails. The ‘cage’ is an extension of the Ice Scream horror truck and allows visitors to experience squeamishly smoky, exclusive cocktails such as:

 

  • Cherry Lipsmacker: a different slant on the old favourite whisky and cola, it summons flavours of smoky tea, syrup sweetness and treacle toffee, as cigar smoke and aniseed creep across your palate
  • Begroni: Herbaceous and chocolatey, it nods at the heritage of the original serve when Count Negroni requested a punchier version of his favourite Americano. Made with Ardbeg Wee Beastie, it has a smoky, spicy bite
  • New fashioned: a smoky brilliance to this serve using Ardbeg Ten Years Old. Black pepper pops with cinnamon toffee, chewy peat oil and jammy blackcurrant tones for a taste that’s almost out of this world

 

Colin Gordon, Ardbeg Distillery Manager, said: “Our “ice scream” truck will be prowling the country this month, leaving smoky delights in its wake during the spookiest time of the year. I’d urge whisky lovers to beware though: Ardbeg Wee Beastie is a dram with quite a bite, so while it may be encased in ice cream, you’ll still need to be on your guard. The events are guaranteed to linger long in the nightmares of anyone who dares attend.”

 

Tickets are available to purchase in advance via www.ardbeg.com/en-gb/ardbeg-ice-scream, and members of the Ardbeg Committee will receive a voucher for a complimentary serve of their choice. Sign up to the Committee for free at Ardbeg.com.*

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here