News & Blog

Read the latest business news, blogs and thought leadership articles from our members, as well as updates on the Edinburgh Chamber of Commerce's work in the city.

News & Blog

Moment Marketing Agency recently hosted a webinar introducing Growth-Driven Design.

Posted: 24th November 2021

Growth-Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data. The first session was a huge success, with attendees having great involvement in our Q&A session. Moment is back with another round, this time taking a look at the Optimise stage of Growth-Driven Design.

The Optimisation theme is key in improving the user experience and performance of the website for the business. The truth is, Optimisation (particularly CRO) should be a major motivator to rethink your web design strategy. Because GDD allows you to incrementally improve your website based on data analysis and measurement, this approach can ensure your strategies align with your organisations long-term goals.

Join Adam Bell, Delivery Director at inbound Marketing Agency, Moment; to learn how to eliminate the friction points and reduce the number of steps between a user entering the funnel and completing the end-of-funnel conversion event.

As a HubSpot Gold Partner, Moment are uniquely qualified to advise on the future of website design.

Join Adam and Team Moment to learn:

• How to lean into user experience and user value, slowly and carefully integrating user-friendly ways to interact with and nurture your website users to achieve your business goals.

• A focus on Usability, CRO and Personalisation – narrowing down the focus metrics and actions to take.

• Examples of potential tactics to make your website your best salesperson.

To register for the virtual event, click here:

If you have any questions, get in touch at

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here