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News & Blog

Read the latest business news, blogs and thought leadership articles from our members, as well as updates on the Edinburgh Chamber of Commerce's work in the city.

News & Blog

The 5 Ps of Content Marketing

Posted: 20th September 2016

We are living in a world where the competition for your customers attention is becoming more and more difficult to get. Paid search is becoming more expensive and less effective. Your customers are more informed and have more choice than ever before. This is why marketing your business in 2016 needs a different approach.

In our Free Seminar you will learn what this means for your business and how to create and execute a content marketing strategy that will attract new customers, serve your existing customers better and improve your reputation in the market. Our speaker is Mike Octigan, MD of Gecko New Media. Gecko are a digital marketing agency who are recognised experts in helping businesses grow through great design and content.

We will guide you through the 5 Ps of content marketing to give you an understanding of how to plan, produce, publish, promote and measure performance of your digital marketing efforts.

Date: Thursday 22nd September 2016

Location: Gecko New Media, 44 Melville Street, Edinburgh EH3 7HF

Time: 8:45 – 9:00 Breakfast rolls & coffee

9:00 – 9:45 Presentation

9:45 – 10:00 Q&A

If you would like to attend our seminar please resister your place at the link below:

https://oneaccountingedinburgh.eventbrite.co.uk

For more information, visit our website www.oneaccounting.co.uk or contact us on 01312200152.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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