One of the UK and Ireland’s largest independent digital marketing agencies, Mediaworks, has appointed Alistair Hague as its group SEO director.

Alistair joins the award-winning agency with over 15 years’ experience leading senior marketing, global search engine optimisation programmes and large-scale web projects. His experience lies strongly within the global healthcare and finance markets, having previously worked with the likes of Aviva, Capita and Turner and Townsend, in both client and agency roles across locations in Europe, North America, Australia and Asia.

Alistair said: “Mediaworks is extremely well known for delivering commercially-driven digital campaigns in the healthcare and finance markets, to name but two. Their rapidly growing client base matches my ambition to continue to work with leading global brands and ambitious challengers looking to disrupt their respective industries. I’m thrilled to be onboard.

“There’s already and incredibly talented SEO team in place and I’m looking forward to tapping into Mediaworks’ advanced in-house proprietary tools and market leading systems.”

Brett Jacobson, CEO and founder of Mediaworks, added: “Alistair’s skillsets and enterprise level experience in digital transformation projects and SEO is exactly what we’ve been looking for. His experience will play a significant role in shaping our clients SEO projects both nationally and internationally. His global experience means he’s a perfect fit for our team.

“He’s already making a hugely positive impact on the way we are delivering our clients’ SEO campaigns.  I’m really excited to welcome him to Mediaworks as part of the senior leadership team and seeing the impact he’ll have on our delivery capabilities in SEO.”

Mediaworks, which counts the likes of Puma, Cath Kidston and Metro Bank among its client base, delivers a range of strategic services across SEO, PPC, web dev, brand, content and digital PR. The rapidly growing agency currently has 190 staff across its six offices in Newcastle, Leeds, Edinburgh, Manchester, London and as MWi in Dublin.