Creative communications agency Muckle Media has appointed Jodie Baynes as its first head of agency marketing, as it seeks to continue to grow the work it delivers for major brands in the UK and overseas.

With more than 20 years’ experience working in marketing and business development roles, Jodie will play a key role in driving forward the agency’s marketing strategy, strengthening brand visibility, and supporting its mission to help clients solve now and shape what’s next.

Joining in Muckle Media’s newly created role of Head of Marketing, Jodie previously held senior marketing roles at Whitespace and Dentsu. Her extensive experience driving culture, engagement and growth aligns with Muckle’s value-led approach.

Jacquelyn Whyte, creative director, said: “At Muckle Media we’re ambitious and driven by the belief that bright ideas create lasting impact. Jodie brings a fresh perspective and proven expertise that will be instrumental in building on our reputation for creative excellence and strategic impact, as we continue to elevate and strengthen our brand, while delivering great results for our clients.”

Jodie Baynes added: “Muckle Media’s culture, and mission to solve now and shape what’s next resonates strongly with me, and I look forward to driving marketing that both amplifies our story and supports our clients’ ambitions for the future.

“Part of what I love about elevating an agencies marketing effort is shining a spotlight on the work and people behind the brand, that are doing incredible work with a great range of clients.

“My vision is to contribute to Muckle’s future sustainable growth by raising the profile of our values driven approach for our clients, our people and our partners and our planet.”

This appointment is the latest milestone for Muckle Media, which acquired 100% of Spey’s shares last year, making it a fully owned subsidiary and appointed Mike Alexander as account director for new business earlier this year. Muckle Media is shortlisted for the PR Week Best Agency Outside London Award for the second year running this year, with the results revealed in London in October.