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Introducing Nairn’s Gluten Free Oats Your Way™

Posted: 20th April 2021

The Deliciously Versatile Way to Enjoy Wholegrain Oats!

Delicious, simple and convenient, Nairn’s have added to its cereal portfolio with Oats Your Way™!  Made with gluten free wholegrain oats and real fruit pieces, these latest additions to the growing Nairn’s range are set to transform  morning routines with their versatility. Responding to the ever-growing demand for more new and exciting Free From cereals, Nairn’s have consciously factored in the versatility and usage occasion to develop a product which is as tasty as it is nutritious.

In two popular flavours, apple & cinnamon or blueberry, Nairn’s Gluten Free Oats Your Way™ is bursting with natural flavour. Packed full of wholegrain goodness, these tasty multi-tasking oat cereals can be prepared in a variety of ways giving consumers plenty of scope to experiment:

  • Cook traditionally on the hob, or in the microwave, and enjoy as a quick and easy porridge with a fruity twist
  • Soak overnight with milk/milk alternative, fruit juice, fresh fruit, nuts and yoghurt to enjoy as overnight oats for breakfast or a nutritious snack
  • Add to a smoothie for an instant hit of fruit and fibre
  • Don’t stop at breakfast and brunch, you can even bake with them! Oats Your Way™ are perfect for creating flapjacks, cookies or even pancakes

The flavours:

  • Apple & Cinnamon – a classic combination of juicy red apple pieces with a little kick of cinnamon, almost reminiscent of apple pie but without the guilt!
  • Blueberry – the distinctive aroma and taste of sweet blueberries in this ever-popular flavour is sure to be a firm family favourite.

Emma Heath, Head of Marketing at Nairn’s, says:

Oats Your Way™ has been packaged in the distinctive new design that is being rolled out across the whole Nairn’s portfolio over the coming months. This latest range is a perfect example of how Nairn’s are taking its ever-expanding range of products to a wider audience by making the brand more visible, modern, and appealing on shelf and highlighting its relevance to today’s healthy eaters as an integral part of their lifestyle, with taste and versatility at its heart.”

Nairn’s have had oats at the heart of their products since the company was founded in  1896 and remain passionate about making products that are deliciously simple, natural and wholesome.  Oats Your Way™ continues that tradition in a style that is bang on trend and perfect for today’s healthy living consumer, delivering all of the goodness of wholegrain oats with no compromise on flavour.   High in fibre, with no added sugar, and no artificial colours, flavours or preservatives, this versatile new addition to the range will soon become a store cupboard staple.

Nairn’s Gluten Free Oats Your Way™ at a glance:

  • Packed full of gluten free wholegrain oats and real fruit
  • Contains no artificial colours, flavours or preservatives
  • High in fibre
  • No GM ingredients
  • Suitable for vegans
  • Suitable for Coeliacs (carries the Coeliac UK Crossed Grain logo)
  • No hydrogenated fat

Nairn’s Gluten Free Oats Your Way™ (RRP £2.79, 375g) are now available from Ocado and Holland & Barrett, and will be in Morrison’s from 19th April, and Sainsbury’s from the end of May.

Oats Your Way™ complements Nairn’s existing cereal range which have also been transformed by the recent brand makeover.  Nairn’s Gluten Free Scottish Porridge Oats and Nairn’s Gluten Free Fruit & Seed Oat Muesli are widely available in supermarkets and the independent health trade.

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