How much does a website cost?
Do you want to create a website for your business? Or maybe your existing site simply doesn’t cut it anymore? Chances are, if you’re looking into getting a brand spanking new website, price has probably crossed your mind.
But how much does a shiny new website cost? Well, the simple answer is: it varies. The cost is dictated by what you need it to do and how you want it to look. A basic website can be created for £1,000, with a more complex site rising to over £10,000.
Let’s look at some factors that dictate the cost…
Choose your domain name and hosting option
Choosing a domain name is important when creating your new website. It needs to be easy to understand, representative of your business and, where possible, memorable. If you’re looking for a domain name that’s in high demand, or with a .com ending, be prepared to shell out a little extra. Domains can vary from a few pounds for 12 months, to tens, hundreds or even thousands of pounds if someone already owns the name you want.
Your website must be hosted somewhere too. You can choose from shared hosting, dedicated hosting or virtual private server (VPS) hosting. Shared is the cheapest, although dedicated offers the most reliable service. Costs vary between £10 to several hundred per month.
Pick your graphics
Your website needs eye-catching pictures to bring its products or services to life. You can go down the stock photography route, where you buy professional looking images for a small fee, or you can commission some bespoke photography for a more professional finish.
Optimise for mobile, tablet and desktop
According to a recent study by Smart Insights, around 80% of web users are multichannel users. This means most of us use more than one device to access the internet, and the device we choose (mobile, tablet or desktop) often depends on the task at hand. Your website needs to be responsive, meaning it looks and works equally as well on different devices.
Build for eCommerce
If you sell products online, it’s important to get a website design agency on board who truly understands sophisticated eCommerce design. Creating an eCommerce website is considerably more complex, and can be more expensive than a basic website. However, having an eCommerce site that appeals to your audience, helps them find the products they want and actually sells your products is a worthy investment in the long run.
Future-proof your website
Your website will need to evolve as your business does. Creating it using open source software is not only cheaper and more secure, but it also gives you the flexibility to make changes in the future. It’s important to have the option to add new pages, edit existing pages and change any elements if and when you need to. By opting for a reliable and easy to use content management system (CMS) you can make changes to your website as your business grows.
The less glamorous side of implementing a new website is often overlooked – ongoing maintenance and security. Keeping your website updated and backed-up is an important task – thankfully many website design agencies, including us, offer ongoing maintenance contracts so you don’t have to worry about it.
Tempted to go for the cheap option?
It can be tempting to source your website design abroad or from a cheap provider. Many companies offer unbelievable prices to create your website. The key word being unbelievable. It’s no lie that you get what you pay for. Good website design comes at a price, and too often businesses waste money on sites that do not work or are impossible for their customers to navigate. We think you deserve better than that.
Think of your website as an investment
According to Ipsos Mori’s Tech Tracker Survey, 70% of internet users use the web to look for products or services they are thinking of buying. Your website is often the first thing your potential customers will see, so it’s important it helps you stay ahead of your competition and leaves a positive, lasting impression.
Let’s build a beautiful website together
We pride ourselves on creating websites that combine eye-catching design, best practice usability and open source flexibility for our clients. All of our websites are bespoke, on brand and tailored to your business’ needs.
Find out more here, and please do not hesitate to contact us if you’re thinking about designing a new website or improving an existing one:
Katrina Barry, Client Account Manager
T: 0131 510 8262