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Heehaw work with Busabout and dozens of vloggers to launch 2017 Campaign video

Posted: 20th October 2016

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This summer at Heehaw we were delighted to be working with our longest standing client, Busabout.

Busabout are a UK based travel operator offering trips throughout Europe and focus primarily at the youth market. They were Heehaw’s first ever client back in 2000 and we’ve enjoyed a prosperous relationship with them ever since. Busabout are all about giving its customers the choice and flexibility to create their own adventure and this is something we wanted to reflect in their launch video for their 2017 campaign. Working closely with dozens of vloggers, we collated hundreds of hours of footage from travellers out on the road enjoying the Busabout experience to craft a video which gave potential customers a first-hand look at the real Busabout adventure.

 Busabout offer a huge variety of tours, from hop-on hop-off experiences around central Europe to a burgeoning international music festival scene. Busabout’s brand is constantly evolving to remain fresh and contemporary. Their image is full of energy and adventure and we always love collaborating with them to create a video that does their amazing brand justice. By creating a dynamic video which gives a first hand perspective on the busabout experience we worked to ensure our collaboration on this campaign fitted seamlessly into their brand for the 2016/2017 season.

Mally Graveson, Heehaw’s Managing Director said “Busabout was out first ever customer. We love the company and We love their brand of travel and adventure. Working with their marketing team and their amazing network of vloggers is just brilliant.”

 “It has been a pleasure working with Heehaw over the years. Always providing a professional piece of content that sums up our brand perfectly, whilst being easy to work with and delivering within deadlines, Heehaw have always ‘got’ our brand and the content objectives.”

Amanda McCann, Senior Marketing Manager – Busabout Travel

Link to Video: https://www.youtube.com/watch?v=bVvKdBkvwR0

For more information about Busabout Travel please visit: http://www.busabout.com/

For more information about Heehaw please visit:  http://www.heehaw.co.uk/

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