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Heehaw helps University of Edinburgh Business School promote to a global audience

Posted: 18th May 2017

BusinessSchool3At the heart of a university with a 400 year heritage that is consistently rated one of the world’s best, and centrally located in one of Europe’s most stunning business and cultural capitals, University of Edinburgh Business School offers an experience that few can rival.

When University of Edinburgh Business School approached Heehaw with a brief to promote the organisation to their global audience, we were extremely excited about the opportunity. As part of the project, Heehaw produced several videos including; Student Motivation films; Programme Director interviews; an MBA film and animation and motion graphics videos promoting the school to prospective MBA and Masters students.

Mally Graveson, Heehaw’s Managing Director said:
“We’ve been working on this project for several months and it’s been a brilliant experience to get to know this incredible Business School. All the staff have been super helpful and I’m seriously tempted to sign up for a course! Here at Heehaw we’ve loved promoting such a distinguished organisation to a global audience and it’s great to see the videos on their website”

Mette Friis, Head of Marketing, Student Recruitment & Admissions said:
“We worked closely with Heehaw to develop and expand our use of video in promoting the School to prospective students. Working collaboratively with the team has enabled us to deliver relevant messages to our key target audience in a much more creative and impactful way. I believe it will really help us stand out in the increasingly crowded international Higher Education market.”

The following video is one of the animation videos that Heehaw produced which outlines the benefits of a Masters qualification from University of Edinburgh Business School:

Video link: https://www.youtube.com/watch?v=QTfSvuo0uoI

For more information about the University of Edinburgh Business School: https://www.business-school.ed.ac.uk/

For more information about Heehaw: http://heehaw.co.uk/

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Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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