Forth 1 urges listeners to befriend vulnerable local people with launch of campaign #TaketheTime
Loneliness is estimated to kill more people than obesity and according to experts is as damaging to health as smoking 15 cigarettes a day.
To help combat this, Forth 1 is calling on the local community to sign up as befrienders and support some of society’s loneliest individuals with the launch of its campaign #TaketheTime.
The station has teamed up with Befriending Networks, the country’s leading resource on befriending, to encourage kind-hearted listeners to become befrienders.
Just last month, the Scottish Government launched a national strategy to tackle loneliness and isolation. At the same time, the UK Government announced Tracey Crouch as Minister for Loneliness to address the issue which affects around nine million people across the UK ranging from the elderly to young people; people with disabilities, parents of disabled children and the LGBT community.
Lorraine Herbison, Head of News and Sport for Bauer Media Scotland said: “Listeners need only donate a couple of hours each week and in exchange they’ll be transforming the lives of lonely and vulnerable local people.
“Loneliness is a problem that affects all age groups, and throughout this week our news team will be investigating how big an issue it is across Edinburgh, the Lothians and Fife talking to a range of people from all kinds of backgrounds.
“We’re urging listeners to #TaketheTime to befriend vulnerable people in society.”
To sign up as a befriender please visit the following page: https://planetradio.co.uk/forth/local/news/take-the-time/