First Scotland East/Midland Bluebird Record Passenger Increases on Key Services
• Investment and customer-focused approach a significant factor, says MD
• Operator recently announced new links and frequencies across network
Local bus operator, First Scotland East/Midland Bluebird, has recorded an increase in passenger numbers across a range of services.
The company, which operates across Central Scotland and on key routes into Edinburgh, has seen a year on year passenger increase in excess of 40% on one service and rises of more than 5% on others
First Scotland East/Midland Bluebird Managing Director, Paul McGowan, said a focus on listening to customers and stakeholders, route extensions and other service improvements have all helped to boost customer numbers.
Service 29, Falkirk to Bathgate has seen an increase of more than 48% in passengers in the past year and the company has now extended the service to Broxburn.
Service 2, Falkirk to Dunipace, has also been attracting significantly more passengers, with a rise of more than 12%, and the service has been now extended into Stirling.
Other route successes include:
• Services 62/63, Stirling Alloa Circular: almost 7.6% increase
• Service 5, Langlees to Bo’ness: a rise of more than 8.2% – and now benefiting from the Falkirk area cut-price zonal fares package announced last year
• Service 38, Stirling to Edinburgh Royal Route: an increase of more than 5.5% – and now with additional peak time journeys
• Service 21, Edinburgh to Fauldhouse: an increase of more than 21% – with the service extended to include Edinburgh Airport, Gyle and Edinburgh Park
There has also been a passenger increase of more than 7% on the high frequency Services 27/28, between Bathgate, Livingston and Edinburgh. Humza Yousaf, Scottish Government Minister for Transport and the Islands, launched a new high-tech/low emissions fleet of First West Lothian buses on the route last year.
Paul McGowan, Managing Director for First Scotland East/Midland Bluebird, said: “We’ve seen encouraging growth in passenger numbers on many routes in the past year and this has been exceptional in some cases.
“We’ve achieved this through significant investment in our fleet and services, by listening to customers and through close partnership with stakeholders.
“We will now be building on this success following the announcement of new links and increased frequencies on many services and our recent freeze on mobile mTicket prices, and simplified fares structure.”