Company executives should expect to “share the pain” of Covid-19 market turbulence and avoid awarding themselves substantial bonuses or share awards.

The warning from remuneration expert James Sullivan-Tailyour comes after The Investment Association (IA), which represents institutional investors, issued guidance on how it expects listed companies to respond to the pandemic.

IA said there was a risk of “significant reputational ramifications” if directors’ pay was out of step in businesses which had engaged in redundancy programmes, made use of taxpayer-funded support schemes, sought to raise additional capital from shareholders or cancelled dividends.

Mr Sullivan-Tailyour, a solicitor at Pinsent Masons, said: “The main theme of the guidance is that executives should be ‘sharing the pain’ with their employees and shareholders.

“Remuneration committees should not be looking to protect executives’ pay at the same time as they are laying off staff or cutting salaries. Investors are also unlikely to be sympathetic if companies come to them later in the year for fresh capital, or if the dividend is cut, while executives continue to make substantial sums in share awards and bonuses.

“There is unlikely to be much public sympathy for ‘fat cat’ executives who have looked to protect their own pay packets or who have made big gains when share prices recover, at the same time as relying on the taxpayer to meet their wider payroll costs. Remuneration committees need to make sure they have the right tools and discretions in place now to protect themselves against these future risks,” he said.

The IA guidance sets out minimum expectations for every company but notes that corporate remuneration committees will need to respond flexibly, as the economic impact of the pandemic on each individual company will be different.

Committees are urged to “sensitively balance” the need to sufficiently compensate executive performance at a time when management teams are being asked to demonstrate significant leadership and resilience with the impact of the pandemic on the company’s employees, shareholders and other stakeholders.

Executive pay should “reflect the pay and conditions in the wider workforce” according to the guidance, with use of government support schemes or additional funding sought from shareholders coming with a commensurate reduction in executive pay. Shareholders also expect remuneration committees to consider the use of downward discretion or ‘malus’ provisions to reduce any deferred element of bonuses already awarded to executives where the company has had to suspend or cancel a shareholder dividend.

Pinsent Masons legal director, Fleur Benns, added that while the guidance was aimed at companies listed on the main market of the London Stock Exchange, the main principles would be equally relevant to those listed on the Alternative Investment Market (AIM) and larger private companies.

She said: “Investors are looking to ensure that executive remuneration – both now and in the future – reflects the experience of the company’s stakeholders, particularly its shareholders and the wider workforce.

“Whilst investors are seeking to be flexible in their approach given the current economic uncertainty, it is clear that companies that have suspended or cancelled dividend payments or relied on government support as part of their Covid-19 response will need to ensure that this is reflected in their executive remuneration.

“The contractual terms of all variable pay awards should ensure that the remuneration committee has discretion to reflect this in eventual outcomes – with particular emphasis on ensuring that executives do not benefit from ‘windfall’ gains down the line that are not attributable to their individual efforts.”

The IA said no changes need to be made to long term incentive plans already granted, although remuneration committees should monitor the market over the performance period to ensure the award remains appropriate. Companies will be expected to explain how they intend to deal with any windfall gains made by executives in next year’s remuneration report.