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Evolution Design creates a new logo and website for loyal client – The PCT Partnership

Posted: 13th July 2016

The PCT Partnership have been running training courses in Edinburgh for over 20 years and what better way to mark that than to look forward to the next 20 years with a newly designed logo and a brand new website.  We were very pleased that thy decided to ask us to design their new identity and website, after we had designed their previous website back in late 2004. As well as feeling rewarded by such a display of loyalty, we were delighted that our client has had almost 12 years use from a website as ROI is important to any business.

Using a new colour scheme, the new website is a fully responsive WordPress site meaning it automatically formats for desktop, tablets and mobile devices. This will make it more visible to Google and being a WordPress site enables PCT staff  to update the content, course information and also to create Blog posts which are ideal ways to tell the company story, as in this case the story is all about their clients who come to be trained to get into employment or to get back in work. They also want to use the new website as a way of promoting courses that they are less well known for. Over a number of years they have been running training courses in the Hospitality industry. Training and certifying staff in a number of areas such as customer service and food hygiene (REHIS certificates) as well as the safe sale of alcohol. As well as having a Blog the new site also has social media links as the PCT Partnership want to be able to reach new audiences as there is little point doing these courses if they don’t reach out to these in most need in the mediums that they are using, such as for the Graduates courses, prime users of social media. We also designed a set of attractive company stationery and a smart set of business cards are still a great way to make that memorable first impression.

PCT

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