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The Power of Sound - Data Driven Dynamic Audio

The Power of Sound - Data Driven Dynamic Audio

@ Edinburgh Chamber of Commerce Delivered Online Midlothian

11th June, 2020 10:00-11:00 Event
Join us for this live webinar which will educate and inspire attendees about how to include taking your marketing to the next level using digital audio. This practical session will help to break down barriers and showcase the opportunities which incorporating digital audio will bring to your marketing mix.

Streaming audio through mobile devices has never been more popular. Before Lockdown there were over 36 million people in the UK listening through mobile devices with 94% of all smart speaker usage consuming live radio. Since Lockdown audiences have grown by over 25% & hours are up 13%.

In this webinar you will learn:
  • The difference between Traditional audio and Digital Audio
  • The metrics behind it – how are digital audiences measured in comparison to traditional radio listeners
  • How to harness data to create dynamic audio campaigns
  • The power of sound – the benefits of advertising through sound to tap into people’s hearts and minds
  • How to integrate digital audio into other online and offline advertising campaigns
  • How to talk to different audiences in different places at different times using digital audio 
This session will delivered by Heidi Caroll, Founder of MEERKATworks. MEERKATworks is an independent media agency that keeps creativity at the heart of each campaign. They search high and low and burrow deep to ensure that each campaign they create is bespoke to the client’s needs.

This video conversation will be delivered via Zoom. Once registered you'll be sent joining instructions along with a delegate list for networking purposes.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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