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STV Growth Fund: Making advertising more accessible for SMEs

STV Growth Fund: Making advertising more accessible for SMEs

@ Zoom Online None

27th October, 2021 09:30-10:30 Event
STV provides marketing and advertising solutions that help SMEs reach Scottish consumers and grow their business. The channel reaches a massive 80% of Scots every month and is one of the most trusted TV channels in Scotland.

In 2018, STV launched the Growth Fund to make it easier for Scottish businesses to advertise on television. The fund has doubled in size to £10 million of TV advertising inventory as part of STV’s commitment to help drive the Scottish economy. The STV Growth Fund helps you to connect with more customers, more quickly; giving you access to their hugely effective marketing solutions.

At this event, Craig Lawson, Business Development Director at STV will share insight into the power of TV advertising including how this can help you reach your target audience and grow your business. You will also hear more on the STV Growth Fund and how this could benefit you.

We’ll also hear some tips and tricks from Victoria Allison, Creative Director at STV, to help you create content that is both informative and engaging – ensuring you get the best results.

Finally, we’ll hear from STV Growth Fund members who will be sharing their TV journeys with us, where you will find out how advertising with STV has impacted their business growth.


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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