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Events

The Edinburgh Chamber of Commerce boasts one of the most dynamic, diverse and business event calendars in Scotland.

Events
Marketing Clinic with DAC

Marketing Clinic with DAC

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

5th March, 2020 09:00-10:30 Event 10.00
In this marketing analytics session, you'll hear from Gavin Bowick, Senior Web Analyst at DAC who will discuss the importance of putting an appropriate measurement plan in place and look at some of the pitfalls to watch out for when using some of the most common KPIs. They will also discuss how we can identify growth opportunities by exploring the data and looking beyond the headline figure.

Key performance indicators (KPIs) are an important part of your measurement strategy and can give you an easy-to-digest overview of your marketing performance in a single number. However, is that single number telling you all it can? Is there more going on underneath that KPI and can you use what lies beneath to uncover new opportunities?

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here