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DYW seeks to empower young people through #NoWrongPath campaign

Posted: 7th August 2017

On 8 August, exam results will be released across Scotland, and while some young people will receive good news, others will learn that they didn’t get the results they wanted.

Developing the Young Workforce (DYW) is Scottish Government’s national strategy for strengthening links between businesses and young people in education. In response to this daunting period, DYW has launched their #NoWrongPath social media campaign.

The essence of the campaign is to spread the message amongst young people that there is #NoWrongPath in life. The campaign, which will feature on DYW’s Twitter and Facebook pages, will seek to empower young people to explore their own unique potential, in a way that feels comfortable to them.

DYW is committed to reducing youth unemployment by 40% by 2021, and is keen to offer support and encouragement to young people, offering them practical guidance on the routes they can pursue to develop their careers.

Michelle Fenwick, Programme Manager, Developing the Young Workforce, Edinburgh, Midlothian & East Lothian Regional Group said:” We are aware that a lot of young people feel a tremendous amount of pressure at this time of year. The whole process of learning their exam results can be stressful, especially when they have to share them with family, friends, and peers. We want to reduce this perceived pressure by helping young people understand that there is #NoWrongPath. Many people in interesting job roles across Scotland may not have taken a linear, logical career path to obtain their roles, and equally there are others who may have taken a straight, obvious or traditional path. Few of us have everything planned out in advance, and the unexpected challenges on the way can end up bringing rich rewards.”

Throughout their forthcoming social media campaign, DYW will be encouraging employers and academic institutions to highlight the opportunities they have available to give young people as much choice as possible. In addition, DYW in Edinburgh will seek to raise awareness of ‘The Guarantee’, whose goal is to ensure that all sectors in the city work together to give young school leavers in Edinburgh the choice of a job, training, or a further education opportunity.

Please click here to view DYW’s Twitter page for #NoWrongPath.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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