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“Don’t stop giving your time – do the right thing and keep our communities connected.”

Posted: 28th July 2021

As restrictions ease and isolation subsides, employee volunteering platform Social Good Connect, launched just over a year ago in Summer 2020, is calling for business leaders to ‘carry on giving back’ to the communities they serve.

Founder and CEO Caroline McKenna set up the strongly purpose-led social enterprise in 2019 and launched it six months early in 2020 in response to pandemic needs. Over 200 Scotland-based businesses and charities – many of them UK-wide – have joined the movement, including several businesses with an Edinburgh presence such as Ooni, Grant Thornton, Baillee Gifford, Morton Fraser and Thorntons Law.

The non-profit digital search and match platform and service was created for company employees to volunteer with their employer’s support and help overstretched charities and struggling communities. Businesses on board have called it a professional helping hand that enables them to ‘give back with less hassle’. Employees create a profile and choose a cause that matches their skills and interests and volunteer on work time in their local community. Companies report a greater sense of purpose and morale-boost among furloughed and working employees. It’s an easy, inspiring social responsibility no-brainer, say CEOs and charity heads.


Head over to to find out more. 


“If you can help your people contribute to society by helping them volunteer on work time and in a supportive framework like Social Good Connect, why wouldn’t you?!” Golphin

“It’s always proved difficult to find new befrienders. The relationship with Social Good Connect has made a huge and valuable difference.” Tayside Cancer Support

“It’s a feel-good initiative that makes business sense and suits both introverts and extroverts. You’re helping employees grow a sense of purpose and wellbeing outside of work, you’re making a big difference to charities who really need skilled help, and you’re helping yourself retain a motivated workforce.”  Ninja Kiwi

“Social Good Connect is a professional helping hand in making volunteering happen, especially with less visible charities. The matching service enables our employees to give back and connect with causes that really interest them.  It’s eases the pressure and admin that often stops organisations getting employee volunteering off the ground.” Forth Valley College

A fantastic and insightful piece that brings together Social Good Connect and Grant Thornton can be found here :

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Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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