DJ Alexander Takes To Skies
DJ Alexander, the Edinburgh and Glasgow based residential property agency, is taking to the skies by launching its first advertising campaign at Edinburgh Airport. The campaign is being co-ordinated by JC Decaux, which claims to be the world’s premier out-of-home advertising company and will begin operating on 6 June. Just prior to making their way from security to the duty-free area, departing passengers will come across a prominently-placed screen display advertising the DJ Alexander ‘brand’. In addition, more focused advertising will be displayed on 58 digital screens throughout the main airport departure lounge, each of which will give the company exposure for an average of 12 minutes every hour.
Alan Sullivan, managing director, JC Decaux Airport said: “As a key domestic business hub, Edinburgh Airport is the perfect environment for DJ Alexander to reach both influential business decision makers and affluent leisure passengers with messages about their property management services.