Director of Income Generation, Marketing and Communications
About Cyrenians
For over 50 years, Cyrenians has tackled the causes and consequences of homelessness. We understand that homelessness is complex, and there is no ‘one size fits all’ solution. Our work is values-led and relationships-based, meeting people where they are and supporting them toward where they want to be. We believe in a Public Health Approach to Homelessness Prevention.
Our Mission
- Compassion: Everyone deserves a chance to change, however long that may take.
- Respect: We value diversity and treat each other as equals.
- Integrity: We commit to the highest quality of work with honesty and professionalism.
- Innovation: We seek new and creative ways of working, considering our environmental impact.
We currently support over 7,000 people annually through 49 projects across 7 local authorities and 4 national services.
Key Objectives
As a key member of the Leadership Team, the Director of Income Generation, Marketing & Communications will play a pivotal role in driving Cyrenians’ strategy. Core objectives include:
- Drive Income Growth: Expand commercial income and fundraising activities to ensure financial sustainability.
- Strategic Leadership: Set direction and manage resources for income generation, marketing, and communications.
- Team Leadership: Lead a team of ~25, fostering collaboration and high performance.
- Organisational Integration: Promote the role of income generation and communications across Cyrenians.
Key Responsibilities
Income Generation:
- Diversify and grow income (grants, donations, commercial).
- Lead fundraising and develop innovative revenue models.
Marketing & Communications:
- Develop strategies to boost visibility and engagement.
- Oversee digital presence and public profile.
Strategic Partnerships:
- Build and manage stakeholder relationships.
- Represent Cyrenians externally.
Staff Leadership:
- Mentor and manage senior team members.
- Promote professional development and policy compliance.
Organisational Leadership:
- Champion Cyrenians’ values and strategic alignment.
- Drive innovation, quality, and mission-focused impact.
Person specification
Essential Skills & Experience:
- Senior leadership in income generation, sales, marketing, or fundraising.
- Strong financial, strategic, and stakeholder management skills.
- Excellent communication at all levels.
Values & Attributes:
- Deep alignment with Cyrenians’ values (Compassion, Respect, Integrity, Innovation).
- Relationship-driven, analytical, empathetic, and self-aware.
- Strategic thinker with a growth mindset and decision-making strength.
Equality, Diversity and Inclusion Statement
At Cyrenians, we are committed to building a diverse and inclusive workplace where everyone is valued and respected. Rooted in our core values of Compassion, Respect, Integrity, and Innovation, we believe that embracing diversity makes us stronger, more effective, and more reflective of the communities we serve.
We actively welcome applications from people of all backgrounds, including but not limited to those from Black, Asian and minority ethnic communities, disabled people, LGBTQ+ individuals, and those with lived experience of homelessness or social exclusion. We are proud to be an organisation that is continually learning and evolving in how we support equality and equity for all.
We are a values-led, people-centred employer, and we are committed to creating a working environment where difference is celebrated, everyone can thrive, and systemic barriers are challenged.
If you require any adjustments to the recruitment process to ensure accessibility, please let us know.
To apply: https://www.fwbltd.com/assignment/director-of-income-generation-marketing-and-communications/.
