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Country comes to the Capital – Scottish Blackface Sheep launches the 2018 Royal Highland Show in St Andrew Square

Posted: 1st May 2018

Emily, the Scottish Blackface sheep, one of Scotland’s most iconic native breeds, has today launched the 2018 Royal Highland Show in St Andrew Square, Edinburgh.

Bred by the renowned sheep farmer, Malcolm Coubrough in Lanarkshire, the sheep won the Breed Title at the 2017 Royal Highland Show.

Malcolm’s daughter Emily, after whom the sheep was named, also attended the photo shoot along with the ewe’s new born lamb, April.

FREE FIRST USE Breeder Malcolm Coubrough and his daughter Emily (11) with Emily the Champion Scottish Black Face Sheep. Emily the sheep is featured on Edinburgh trams promoting the Royal Highland Show. Lenny Warren / Warren Media 07860 830050 0141 255 1605 All images © Warren Media 2018. Free first use only for editorial in connection with the commissioning client's press-released story. All other rights are reserved. Use in any other context is expressly prohibited without prior permission.

Emily the ewe will feature the length and breadth of Scotland from April across billboards, buses, social channels and TV. Edinburgh Trams is also featuring Emily on a specially-created tram wrap that will create significant standout across the Capital.

Commenting on the campaign, Royal Highland Show Manager, David Jackson said: “The Royal Highland Show is a once a year opportunity to get face to face with the finest farmyard animals as well as tasting the best food and drink Scotland has to offer. It is more important than ever that people know where their food comes from and the Show helps makes that connection.”

Free to attend for accompanied children 15 and under, the Royal Highland Show takes place from 21st to 24th June.   Supported by Royal Bank of Scotland this will be the 178th Royal Highland Show.

For further information please visit, @ScotlandRHShow and #HighlandShow




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