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Brand refresh for WJM as law firm gears up to help clients post Covid

Posted: 5th June 2020

A Scottish law firm has unveiled a new look brand identity that underlines its commitment to delivering a quality service for clients in the face of the current pandemic.

Prior to the COVID-19 outbreak Wright Johnston & Mackenzie LLP (WJM) carried out extensive research with staff which has shaped a suite of new marketing assets.

These reflect the firm’s core values and reinforce the brand promise that it remains “client service driven”.

Fraser Gillies, managing partner at WJM said: “Our brand purpose is to do the right thing, make a difference and build trusted relationships.

“Before the pandemic, people across the business contributed to the development of our new promise and refreshed brand collateral, and as restrictions begin to ease we feel the time is right to roll these out and give continued confidence that we are client service driven.

“Despite challenging circumstances our values remain resolute and our clients are at the heart of everything we do.  We want to remind businesses across the country which are preparing their recovery strategies that our experts are here for them.”

WJM’s new marketing campaign will be rolled out over the next few months on social channels. The new collateral will reflect the main pillars of the business – service excellence, valuing people, being accountable and pride in heritage. With a fresh, modern look, the overriding message is that WJM is a people-first firm.”

You can find out more about WJM on its website, on LinkedIn or on Twitter.

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Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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