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Bluebox Images provides video content for small and medium-sized businesses to help their owners market and promote themselves

Posted: 14th June 2016

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VIDEO IS NOT AS EXPENSIVE AS YOU THINK.

If you have an SME, chances are you are not rolling in cash. While modern technology is wonderful, filming a video on your phone can do more harm than good. As a business owner, you are heavily invested in your brand and the quality of product or service you want to provide. Your video content needs to reflect this.

At Bluebox Images, we know that promoting yourself on a tight budget can seem impossible. It is NOT. We work with clients to find solutions that help them reach more customers through the use of video.

VIDEO IS AN INCREDIBLY POWERFUL TOOL THAT BUILDS TRUST.

Customers have every right to take their time building up their trust in a company. Meetings can go back and forth for months before a client is ready to take that leap of faith. This is time-consuming and costly to both the business owner and the potential client.

Using video can help.

Video allows potential customers to see you, hear you and learn about you, your product or service before meeting you. The best kind of video helps you to earn a potential client’s trust before they contact you. Once they do, they have 95% decided to buy from you – saving both sides time and money.

Video Testimonials are a great way to show your clients’ trust in your company. Potential customers can see and hear your current clients relay their similar problems and explain how you or your company helped to fix them. Watching people who already believe in you and your company is the ultimate way to build trust in people who have yet to meet you.

Video will never replace face-to-face contact but it can prove very effective in kick-starting a business relationship.

To see what it did for one of our clients, click here.

 

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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