Apex Hotels Ltd has reported a solid set of financial results for the year ending 30th April 2025, with group revenue increasing by 21% year on year.

Growth in revenue reflects both the expansion of the group’s portfolio through strategic acquisitions over the past 18 months and continued trading strength across the existing properties. On a consistent portfolio basis, revenues increased by 7% year on year, driven by improved room occupancy levels and yield growth.

Profit conversion was adversely impacted by winter trading from new assets acquired in the latter half of the year, which will be addressed by refurbishment and repositioning of these assets in the coming year.  The Group has maintained a strong focus on operational cost efficiencies, delivering a group operating profit of £13.6 million, up 4% from the prior year.

Acquisitions during the financial year included The Vineyard Hotel, an award-winning five-star country house hotel and spa in West Berkshire (which joins the Monogram Collective portfolio) and the DoubleTree by Hilton Dunblane Hydro, now rebranded as the Apex Dunblane Hydro.

Alongside new acquisitions, the Group has continued to invest across its existing portfolio with the refurbishment of Pine Trees Hotel in Pitlochry (part of the Monogram Collective portfolio) and a refurbishment of the Apex Waterloo Place in Edinburgh.

Ian Springford, Apex Hospitality Group Chairman, said:

“The last two years have been pivotal in reshaping the portfolio and lay the foundations for future growth. Our core Apex Hotels brand continues to perform, despite the tough trading conditions, and we are delighted to add the Apex Dunblane Hydro to the portfolio.  And with the acquisition of Meldrum House Country Hotel at the end of last year, together with The Vineyard hotel in Newbury, we extend our guest offering by bringing together destination rural properties under the Monogram Collective brand.”