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360 Virtual Technology Takes Exploring Edinburgh City Tours Online Digital Partnership Between Invisible Cities and 360 Virtual Studios

Posted: 27th October 2021


Invisible Cities, an alternative Edinburgh based city tour company, has teamed up with Scottish creative marketing agency, 360 Virtual Studios, to create an unmissable virtual walking tour of Scotland’s capital city, launching on 3rd November 2021.

360 Virtual Studios specialises in creating hyper-realistic virtual tours for the exhibitions, arts, tourism and events sectors. The team  are now applying their latest, cutting-edge 360 virtual video technology to create an immersive Edinburgh city-wide virtual experience.

Invisible Cities empowers people who have experienced homelessness to craft and deliver walking tours of their own cities, including Edinburgh and Glasgow. These alternative city tours have proven to be a huge hit with both locals and international visitors, however, with the COVID-19 pandemic making in-person tours impossible, the team approached 360 Virtual Studios, to explore digital options.

Michelle Milnes, founder of 360 Virtual Studios, confirms: “360 Virtual Studios was absolutely thrilled to partner with Invisible Cities in helping to open up our beautiful capital city to a wider audience. We could immediately see how our 360 virtual video tech was ideal for taking these city tours online.”

360 virtual video, a blend of traditional video and 3D virtual technology, allows the viewer to take an immersive virtual tour of the city’s streets via a pc, mobile device or virtual reality headset. Sightseers can watch and listen to the guides whilst at the same time panning round 360 degrees to enjoy the attractions to each side and behind them, as if they were actually there!

The Edinburgh City 360 virtual video tour sees several Invisible Cities guides share some of their tour highlights from across the capital. As well as hearing about some of the city’s fascinating history and folklore, the virtual tour also gives viewers an incredible visual experience, showcasing the capital’s stunning historic architecture and spectacular sights.

Michelle Milnes says “As innovators of virtual technology in Scotland, we’ve already seen how virtual tours provided a vital income stream for many organisations during lockdown. We’re excited to see how 360 virtual video can make these amazing experiences accessible on a global scale and help boost the wider travel and tourism industry.”

Invisible Cities 360 Virtual Tour of Edinburgh can be booked via their website, and launches on the 3rd of November 2021, with a live online Q&A with both teams about the making of the tours. Tickets are available here for the online event.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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